Comments on: Blogging for our brand: Building a business blogging community for Hill & Knowlton http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/ September 19-23, 2005 :: Public Relations and Business Communications in the Age of Blogs Sat, 13 Mar 2010 13:26:57 +0000 http://wordpress.org/?v=2.3.2 By: Mark Rose http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-303 Mark Rose Tue, 11 Oct 2005 16:52:40 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-303 Great insight and practical advise. Great insight and practical advise.

]]> By: PR Agency India http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-273 PR Agency India Sat, 01 Oct 2005 03:08:53 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-273 Amazingly insightful article! Thanks for sharing it with us all. <a href="http://www.rishu.com" rel="nofollow">Rishu</a> Amazingly insightful article!
Thanks for sharing it with us all.

Rishu

]]> By: Niall Cook http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-27 Niall Cook Tue, 20 Sep 2005 07:44:08 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-27 Alice, I share your surprise and disappointment, but fear that it is a reality of business life and one that other organisations of our size and scale will face. I hope that our hypothesis gets proved wrong as we welcome new bloggers to the community. Niall Alice,

I share your surprise and disappointment, but fear that it is a reality of business life and one that other organisations of our size and scale will face.

I hope that our hypothesis gets proved wrong as we welcome new bloggers to the community.

Niall

]]> By: Ballardvale Blog http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-22 Ballardvale Blog Tue, 20 Sep 2005 00:34:01 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-22 <strong>PR Blog Week 2.0: Take a Look</strong> Knowing that I'm studying the blogsphere and blog analytics, Barbara French of Tekrati gave me a heads up about Global PR Blog Week 2.0. For those interested in blogs -- if and how to use them -- I highly recommend PR Blog Week 2.0: Take a Look

Knowing that I’m studying the blogsphere and blog analytics, Barbara French of Tekrati gave me a heads up about Global PR Blog Week 2.0. For those interested in blogs — if and how to use them — I highly recommend

]]> By: Alice Marshall http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-16 Alice Marshall Mon, 19 Sep 2005 22:35:56 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-16 <em>Our hypothesis was that those with the most interesting insights would probably be so busy that they wouldn’t have the time or inclination to maintain a blog; and those that were extremely keen and eager – and with lots of time – might not have anything especially insightful to say.</em> I was surprised and disappointed by this. One of the delights of the blogging phenomenon are all the newly discovered stars. Blogging allows organizations to discover previously unrecognized talent. Our hypothesis was that those with the most interesting insights would probably be so busy that they wouldn’t have the time or inclination to maintain a blog; and those that were extremely keen and eager – and with lots of time – might not have anything especially insightful to say.

I was surprised and disappointed by this. One of the delights of the blogging phenomenon are all the newly discovered stars. Blogging allows organizations to discover previously unrecognized talent.

]]> By: Niall Cook http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-9 Niall Cook Mon, 19 Sep 2005 18:19:55 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-9 Hans, Thanks for commenting, and glad you like the article. You raise a good point. One of the techniques we came up with was to try and pair "Budding bloggers" up with "Blogger bewares" - the latter (with the time and enthusiasm) could then act almost as a ghost writer for the former (with the insight and experience to share). In the process, there's some learning and knowledge transfer for both which should hopefully push them into that "Desired" space on the propensity vs. quality graph. I can't guarantee this will work for your reluctant bloggers, but it may be worth a shot. Niall Hans,

Thanks for commenting, and glad you like the article. You raise a good point. One of the techniques we came up with was to try and pair “Budding bloggers” up with “Blogger bewares” - the latter (with the time and enthusiasm) could then act almost as a ghost writer for the former (with the insight and experience to share). In the process, there’s some learning and knowledge transfer for both which should hopefully push them into that “Desired” space on the propensity vs. quality graph.

I can’t guarantee this will work for your reluctant bloggers, but it may be worth a shot.

Niall

]]> By: Hans Kullin http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-8 Hans Kullin Mon, 19 Sep 2005 18:09:53 +0000 http://www.globalprblogweek.com/2005/09/19/cook-hk-blogging-community/#comment-8 Excellent article Niall. If you realize your organization doesn't have any "Blogstars", do you have any advice on how to motivate a "Budding blogger" to start blogging? I have met some initial reluctance internally among the employees I would most love to see blogging and I have a hard time pushing them over the edge. Excellent article Niall. If you realize your organization doesn’t have any “Blogstars”, do you have any advice on how to motivate a “Budding blogger” to start blogging? I have met some initial reluctance internally among the employees I would most love to see blogging and I have a hard time pushing them over the edge.

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