Internal blogs are evolved versions of the company newsletter. They are quick, efficient ways for management to get information to its employees and the employees to share information with each other. They are not for the transmission of formal information but should be used to send ideas and to give and receive input.

The second of your three keynotes is the reason blogging, especially internal blogging, is so important. You stated, “People are not resources within an organization. People are the organization. People are part of dynamic network of conversations which defines, grants identity, generates personality and makes any such organization distinct”.

Too often, companies forget that they would not exist without hardworking and dedicated employees. Keeping the employees morale up should be management’s number one concern. Without positive, empowered employees, the company cannot effectively complete its greater task which is to serve its public.

Thanks for the post. People like you are desperately needed to coach companies into adopting this wonderful form of communication.