http://www.globalprblogweek.com/2005/09/19/freakonomics-prmachine-interview/ September 19-23, 2005 :: Public Relations and Business Communications in the Age of Blogs Sat, 13 Mar 2010 23:51:20 +0000 http://wordpress.org/?v=2.3.2 http://www.globalprblogweek.com/2005/09/19/freakonomics-prmachine-interview/#comment-170 Nick Mudge’s Technology and Government Weblog Fri, 23 Sep 2005 04:28:40 +0000 http://www.globalprblogweek.com/2005/09/19/freakonomics-prmachine-interview/#comment-170 [...] Stephen J. Dubner: Blogs being so popular has to do with the advances in technology and the fact that most of them are free to develop. They aren't one-way communications vehicles. They are about building two-way relationships. They are the perfect form of true interactive communications vs. email or a website. People blog about issues that are not addressed well in the media. Bloggers are filling in the cracks. They are illuminating information that was previously overlooked. Bloggers fill in the cracks and are adding value to what can be a puzzle reporters are piecing together. I know many journalists, who although initially critical of blogs, have now come to truly rely on them and endorse them. [...] […] Stephen J. Dubner: Blogs being so popular has to do with the advances in technology and the fact that most of them are free to develop. They aren’t one-way communications vehicles. They are about building two-way relationships. They are the perfect form of true interactive communications vs. email or a website. People blog about issues that are not addressed well in the media. Bloggers are filling in the cracks. They are illuminating information that was previously overlooked. Bloggers fill in the cracks and are adding value to what can be a puzzle reporters are piecing together. I know many journalists, who although initially critical of blogs, have now come to truly rely on them and endorse them. […]

]]> http://www.globalprblogweek.com/2005/09/19/freakonomics-prmachine-interview/#comment-73 Phil Dunn Wed, 21 Sep 2005 05:50:42 +0000 http://www.globalprblogweek.com/2005/09/19/freakonomics-prmachine-interview/#comment-73 Part of Godin's premise is that people don't have the time or "bandwidth" to deal with raw data.... Actually, part of the premise is that people don't even want to *believe* data when presented with it. They want stories about how certain wine glass shapes make the wine taste better (even though it's empirically untrue). Part of Godin’s premise is that people don’t have the time or “bandwidth” to deal with raw data…. Actually, part of the premise is that people don’t even want to *believe* data when presented with it. They want stories about how certain wine glass shapes make the wine taste better (even though it’s empirically untrue).

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