The Program for Tuesday, September 20, 2005
Posted by Administrator on September 20th, 2005
Podcasting
- Chris Bechtel - Podcast round up; a discussion of businesses using podcasts to communicate with their constituents
- Neville Hobson - Podcasting: The informal voice of internal communication
- Shel Holtz - Rationalizing business podcasting
- Eric Schwartzman - Beyond the press release; building thought leadership through original programming podcasts
Online Newsrooms, ROI, RSS, SEO
- Dee Rambeau & Chris Bechtel - Best practices in online Media Relations: Utilizing internet newsrooms and RSS to deliver on strategic communications objectives
- Todd Defren - PR as profit center: Truth or fiction?
- Wayne Hurlbert - Blog SEO: Beyond counting links
Wikis
- Dan Forbush - When creating a wiki, know your purpose
- Mike Manuel - Putting wikis to work for your PR program
- Giovanni Rodriguez - Groupbytes: digital/social rules for the post-Google economy