I like it! The textook style was both easy-to-follow and entertaining to read.

Granted, I was pretty familiar with the points you’re making because I just got to experience Dee’s pitch in person (very thorough and convincing, I should mention), so this explanation supplements and reiterates the concepts I was exposed to last week with Dee’s presentation. Even without all this encouragement, however, I am a strong supporter of a well-run, up-to-the minute online newsroom.

I’m going on my fifth year as webmaster for an organization with about 170 members. The organization has events and meetings going on almost every day of every week. To keep people informed, I created a section of the site to serve as a perpetual source of information — with an interactive calendar, archives of documents, contact information, relevant write-ups about event details, etc. — all updated as soon as the information was released (sometimes several times a day). It became the one-stop source for all the members looking for any kind of information. It is, in essence, this organization’s internal newsroom.

Now … if a non-professional organization can get so much use out of a newsroom, don’t you think it’s even more important for a business to embrace this concept as well??

Of course! Members of the media need somewhere to go (quickly!) for accurate and specific information about your company. I strongly agree that it’s increasingly necessary to have a fresh, efficient and thorough newsroom.