Global PR Blog Week 2.0

By Eric Schwartzman, Schwartzman & Associates, Inc. | Spinfluencer
EDITORS’ CHOICE | Tools & Practices: Podcasting

For this Special Global PR Blog Week Edition of On The Record Online, Eric Schwartzman interviews David Joseph (Audible, Inc.), Ethan McCarty (IBM Strategic Communications), and Aaron Burcell (PodShow Inc.).

Download the audio file (mp3, 50.5 MB) or sign up for the podcast’s RSS feed to get the future podcasts automatically.

Show Notes

Intro:

• 00:22 Show is introduced; what the show’s about; how to subscribe to show

Eric’s Comments:

• 0:24 Lets listeners know this is a special podcast for Global PR Blog Week
• 01:32 A little description about On the Record Online, how to subscribe, the Spinfluencer blog, Schwartzman & Associates, Inc. and For Immediate Release: The Hobson & Holtz Report
• 4:13 Explains the purpose of this podcast, “Beyond the Press Release“, how podcasting and blogs can help public relations.
• 8:23 Mentions the names of interviewees for the podcast, all public relations professionals who are currently podcasting original programs or are publicizing themselves through other podcasts.

Interview with Dave Joseph, VP Corporate Communications & Strategy, Audible Inc.:

• 8:49 Dave talks about recent scuffle between Audible and podcaster Adam Curry and how CEO responded with a podcast to Curry’s remarks.
• 14:52 How press releases are viewed by an analyst, like Dave was before joining communications; making company conference calls downloadable and other opportunities for companies to podcast
• 22:40 Can podcasts build audiences and ultimately sell more books on tape?
• 25:10 Eric gets email interruption!
• 26:13 Audible’s future involvements with podcasting
• 26:58 Explaining DRM and continuing on Audible’s future with podcasts

Interview with Ethan McCarty, Writer, Editor and Technologist, IBM:

• 31:30 IBM’s podcast series for investor relations, not just about earnings
• 36:41 How does IBM’s podcasts help promote company stock; why IBM started podcasts for investors?
• 40:34 IBM’s process for producing podcasts, its frequency and business conduct guidelines
• 45:39 Evaluating the podcasts performances

Interview with Aaron Burcell, Director, Marketing and Communications, Podshow Inc.:

• 50:05 Aaron promotes his product Castblaster.
• 51: 16 Opportunities in podcasting for news releases
• 53: 30 What types of podcasts on Daily Source Code get played as promos
• 54:43 Opportunities for corporate communications in podcasting; Podshow’s news releases
• 61:25 Resistance to podcasts from journalists or analysts
• 64:20 Podcast style and production standards are different from radio, much more relaxed
• 65:14 Rebuilding trust of media through podcasts; creating permanent records and transparency at a corporate level.

Outro:

• 70:40 Thanks to Michael Butler, who produced this show; how to subscribe to feed

About the interviewees:

David Joseph, VP Communications and Strategy, Audible, Inc.
Prior to joining Audible, David was Director of Investor Relations and New Business Ventures at eBay. From 1998 to 2003, David was at Morgan Stanley, where he was an equity research analyst, covering the Internet and PC software sectors, and a member of the top-ranked technology research team on Wall Street. David also worked in the advertising industry, culminating with his last position as Account Supervisor on the International business-to-business launch of LIPITOR for the healthcare arm of Young & Rubicam. Other experience includes work for the Center for Strategic and International Studies (CSIS) in Jakarta, Indonesia, where he completed a study on the impact of foreign direct investment on the development of the automotive industry in Thailand. David holds a B.A. from New York University and a Master of International Affairs from the School of International and Public Affairs at Columbia University.

Ethan McCarty, IBM Strategic Communications
Writer, editor and technologist, Ethan McCarty, is part of the IBM Strategic Communications team which produces IBM’s award winning annual report to shareholders as well as IBM’s Investor Relations podcast series, “IBM and the future of…” Ethan contributed to the development of IBM’s blogging guidelines and is doing similar work on wikis and podcasts.

Aaron Burcell, Director of Marketing and Communications, PodShow Inc.
Aaron is responsible for the marketing and communications at PodShow, including the company’s associated family of directories, communities, content and software. Most recently the Director of Marketing at Stata Labs (acquired by Yahoo!), Aaron launched Bloomba (now Corel’s WordPerfect Mail), the critically acclaimed search-based email client in 2002. Aaron’s prior experience includes Alterlayer Venture Services, Microsoft, WebTV (acquired by Microsoft), and Nabisco.

About the podcaster

Eric Schwartzman is the managing director of Schwartzman & Associates, a boutique public relations firms based in Los Angeles. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services. He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer. His podcast On the Record… Online features discussions with leading journalists about how they use technology to cover the news.

{tags: prblogweek, pr, public+relations, business+podcasts}