Franky, it’s not easy to answer your question. Still, we don’t have empirical proof on the benefits of blogs in Public Relations. But we are discussing far reaching changes in public communication - influenced by blogs, wikis, podcasts and so on. These changes are obvious. This conference is one of the places where you can learn more about it. I like to invite you to invest a little time and look around.

Some practitioners ask: Why should I do this? Personally, I am convinced that public opinion no longer occours only through typical mass media but also on the web. This means, PR has to enclose blogs etc. within its Issues Management. And it means also, that PR can use blogs etc. as a communication instrument. Doing that, you have the chance for a dialogue with your stakeholders - without gatekeepers.

There are much more things we could talk about - but this would go too far. All these aspects on blogs and PR are discussed publicly not only here but also in several weblogs, wikis and podcasts on Public Relations.

Also, like many of your students, we learn to blog. Since I am new to blogging, I can understand the frustrations that your students must feel – sometimes, it is not the most exciting assignment in the world. However, in just a few weeks and with Robert’s help and encouragement, I have realized that I am benefiting from using my personal blog. My writing skills, as well as my communication skills have greatly improved. I have also seen a difference in the way that I consume and analyze information – I am much more critical and thoughtful in my posts. Furthermore, I am more aware of what is going on around me and I have a greater understanding of the PR world in general.

I am glad that you will continue blogging with your students next semester. I believe that they will be better PR practitioners for it!

I am new at this kind of media. Please kindly advice me the real benefits of Blog. To my knowledge journalist is too busy to search for this blog to get info about our clients’ . So will it be wast of effort?

Cheers
Franky

Thomas, thank you so much for participating in the discussions. A postitive learning experience and converstion for me. I learned a lot. It is one I hope we may continue in the months to come. All the best.