Comments on: 7 Tips for Deploying an Online Communication Program http://www.globalprblogweek.com/2005/09/22/podboy-johnson-seven-tips/ September 19-23, 2005 :: Public Relations and Business Communications in the Age of Blogs Mon, 01 Dec 2008 22:31:22 +0000 http://wordpress.org/?v=2.3.2 By: Global PR Blog Week 2.0 » Blog Archive » The Program for Thursday, September 22, 2005 http://www.globalprblogweek.com/2005/09/22/podboy-johnson-seven-tips/#comment-167 Global PR Blog Week 2.0 » Blog Archive » The Program for Thursday, September 22, 2005 Fri, 23 Sep 2005 04:14:45 +0000 http://www.globalprblogweek.com/2005/09/22/podboy-johnson-seven-tips/#comment-167 [...] Matthew Podboy & Timothy Johnson - Tips for integrating an online component into your PR/communication program [...] […] Matthew Podboy & Timothy Johnson - Tips for integrating an online component into your PR/communication program […]

]]> By: Judy J http://www.globalprblogweek.com/2005/09/22/podboy-johnson-seven-tips/#comment-150 Judy J Thu, 22 Sep 2005 17:22:30 +0000 http://www.globalprblogweek.com/2005/09/22/podboy-johnson-seven-tips/#comment-150 One observation about successful online efforts - they reflect a certain tone or have a special voice. The best are very distinctive. So my thought to add to the tips is to develop a singular voice that conveys the special promise of engagement and sets the online community apart. The voice should be reflected in content, design, timing and features - in short, everything. We see this, of course, in other media but we tend to be less mindful of what makes that successful publication, show or site memorable. One observation about successful online efforts - they reflect a certain tone or have a special voice. The best are very distinctive. So my thought to add to the tips is to develop a singular voice that conveys the special promise of engagement and sets the online community apart. The voice should be reflected in content, design, timing and features - in short, everything.

We see this, of course, in other media but we tend to be less mindful of what makes that successful publication, show or site memorable.

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