That is a very important point that people often forget until after they decide to flip-out online. We represented a client who wanted to vent on his corporate blog about his anger towards a VERY large competitor who, he felt, had stolen some of his ideas. He wanted to basically “call them out”, without having any real concrete evidence to support his claim in the first place. Talking him out of it was not easy, since he was completely emotional and, at the time, didn’t care or want to consider the legal issues that could certainly come back to bite him in the backside later.

Clients need to know that, if they are going to blog, any information that they post could instantly show up on hundreds of other blogs, Web sites, message boards, CNN and other media outlets in a matter of minutes. So it’s wise for them to choose their words and battles carefully.