The Program for Friday, September 23, 2005
Posted by Administrator on September 23rd, 2005
Education for the New PR
- Robert French, Auburn University - Group Interviews with PR Educators - part 2: Podcast with Andrew Corcoran, Lincoln University (UK) and Thomas Pleil, Darmstadt University (Germany) | See also Part 1
Challenges of institutional blogs
- Trevor Jonas - Blog Policy: Perils, Pitfalls and Issues to Consider When Starting A Corporate Blog
- Colin McKay - The complexities of government blogging in a dynamic policy environment
The practice of PR Blogging
- Peter Himler - Why I Take the Time to Blog
- Peter Shankman - PR Bloggers… Are we all just full of shit?
Non-profit - blogging for non-profit orgs
- Robert French - Easter Seals & Camping case study - Implementing blogs to engage donors, parents and consumers (campers)
- Josh Hallett - Blogs for Events. Blogs offer a cost-effective solution for non-profits to promote, cover, discuss and wrap-up events.
Blog relations - pitching bloggers; engaging bloggers; blogging in a crisis
- Tim Fischer - Managing Blog Relations: Strategic Steps for PR with Weblogs
- Alice Marshall - Developer and software process blogs: How blogging is shaping the technology debate
- Michael Terpin - Crisis blogging: Risks, rewards and the rapidly changing world of best practices
Consumer generated marketing
- Kevin Dugan - Consumer-Generated Marketing: The Customer is Always Right and in Control (external link)