PR Blog Week, with a Hungarian Twist
June 29, 2004
Nebojsa Damjanovich, a public relations practitioner, author and blogger, will cover the Global PR Blog Week in Hungarian. He will post daily summaries about the event on the following websites:
- The Hungarian Public Relations Federation
- Management Forum
- Business Class
- his personal weblog, Public relations az interneten.
Köszönöm szépen*, Nebojsa! :)
(* "thank you very much", in Hungarian)
Author: Constantin Basturea | Jun 29, 04 | Permalink
| 3 comments
Category: Announcements | Media Coverage
Q&A: Elizabeth Albrycht
Why do you blog?
Blogging for me is a way of exploring ideas I am interested in related to communications and technology, to share my opinions on topics with others and to help educate people about new ways of thinking about public relations and marketing. I work from a home office, so it is also an important channel from me to the world and back. It keeps me connected into a wider community of people who are interested in similar things, and helps me to feel less isolated. Furthermore, as a communications professional, it is important I am well-versed in the tools that exist for helping organizations to effectively share their stories with their audiences. I guess you could say I practice what I preach.
Why is blogging important to PR?
People today are desperately seeking authenticity of communications. They are tired of slick, packaged goods. They are tired of lies, obfuscations, and being treated like idiots. Blogging has a tremendous ability to cut through all of that in a way that keeps the keeps the human voice front and center. Done well, it can help to engage audiences in discussions, and enable people to learn from each other. This is true for individuals, small/medium businesses and large organizations alike.
What do you hope to see come out of this event? (i.e. outcomes)
I hope this event raises the profile of blogging as an important corporate communications/marketing tool and gives PR people the information they need to introduce blogging into their organizations.
What issue(s) will you be focusing on in your contribution and why?
My specific focus for this event is on "Pragmatic PR Strategies" that address the issues of community: building them and maintaining them. I am actually helping to build two membership organizations right now from scratch, and work for a third, so I am going to draw on that experience to share some of the challenges we are facing. Communications is the key to successful communities, and I will discuss how new tools like blogs can help. I will draw on some fascinating research on American communities represented in the book "Bowling Alone" by Robert Putnam, which I think is required reading for anyone interested in this topic. I have been having conversations with a variety of people from all walks of life on the topic of community, and will be sharing some highlights from them as well.
Author: Elizabeth Albrycht | Jun 29, 04 | Permalink
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Category: @ Elizabeth Albrycht | Participants' thoughts
Biography: Elizabeth Albrycht
Elizabeth Albrycht
Chief Strategist
Albrycht McClure & Partners Communications
Blog: CorporatePR
Email: ealb [at] ampcomm [dot] com
Yahoo IM: e_albrycht
Elizabeth Albrycht has more than 14 years of public relations experience, the majority of which has been in the high technology arena. She was immersed in the esoterica of parallel computing for a few years, then branched out into the many-faceted world of distributed computing: hardware, software, networking equipment and the Internet. Elizabeth firmly believes that any technology can be explained to the average non-technological person in such a way that he or she can clearly understand its benefits.
Her specific focus these days is on educating companies about how to use new communications technologies to more effectively tell their stories. You can read her commentary daily at her blog: CorporatePR.
Large Companies:
* IBM
* Sony
* Inprise/Borland
Start-Ups:
* I-S-Cubed
* Boostworks
* InfiniCon Systems
* Sygate Technologies, Inc.
* salesforce.com
* Electric Knowledge, Inc
* Healtheon
* Genesys Telecommunications Laboratories, Inc.
* Clarent Corporation
* FullTime Software (bought by Legato, Inc.)
* ArcSoft
Membership Associations:
* Mobile Enterprise Alliance (MEA)
* Help Desk Institute (HDI)
* The Future of Work
* Gate-3 WorkClub
Non-Profit Organizations:
* Best Buddies Maryland
* United Cerebral Palsy Golden Gate Chapter
* El Cajon Project
Before starting Albrycht McClure & Partners (A.M.P.) Communications in 2000, Elizabeth worked for TSI Communications Worldwide for nearly six years in both its New York City and Silicon Valley offices. In her last position, she was a senior vice president with responsibility for strategy, account management and business development. Before joining TSI, she was a communications manager at Gemini Consulting, a leading worldwide management-consulting firm.
Living through the tremendous growth of the construction of the Internet has increased Elizabeth’s interest in the social impact of technology, with a particular emphasis on how technology is talked about. Therefore, she started taking classes towards a Master’s degree in Science and Technology Studies, and got about halfway done until the urge hit to move to Europe. She still studies, however, and is seeking another option for continuing her education, preferably online. She has also taken courses in bioethics, meteorology and geography since getting her undergraduate degree in Mass Communications/Public Relations at Boston University’s College of Communication.
Elizabeth has wide ranging personal interests. These include:
Reading: Elizabeth has so many books she has had to lease a storage space for them, as they don’t fit in her apartment. She particularly likes hard science fiction (Greg Bear, Kim Stanley Robinson, Steven Barnes, David Brin) and fantasy (JRR Tolkein, Robert Jordan, Sherri Tepper, Octavia Butler, Robert Silverberg). When it comes to non-fiction, she likes reading about science/technology issues.
Backpacking: Her favorite trip was a 30-mile, 4-day extravaganza, hiking from Yosemite’s Tuolumne Meadows to Jacob’s Meadows at Mammoth Mountain. Other trips have included: Bull Run Lake in the Carson-Iceberg Wilderness and Lake Catherine, located above Hetch Hetchy Resevoir. Unfortunately, she hasn’t been out in the last couple of years, having been exploring new urban environments like Paris, France.
Embroidery: Unfortunately, Elizabeth has no artistic talent at all when it comes to painting or drawing. Therefore, needlework is clearly a good alternative for meeting her creative need to create order from chaos, and is much more satisfying than ironing.
Author: Elizabeth Albrycht | Jun 29, 04 | Permalink
| 0 comments
Category: @ Elizabeth Albrycht
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
- Links
- The New PR Wiki
- Recent Entries
- PR Blog Week, with a Hungarian Twist
- Q&A: Elizabeth Albrycht
- Biography: Elizabeth Albrycht
- Recent Comments
- Philip Young on PR Blog Week, with a Hungarian Twist