Let us know who you are
July 01, 2004
I've had a few people email me and tell me they will be watching with interest and commenting during the "Week". If you are one of these very welcome visitors, why not put a comment on this post and let us know who you are and your PR interests. Leave your blog or website address, if you have one, I'm sure many other participants will be interested in having a look. It's a good way of getting better known in the 'PR blogosphere'.
Author: Trevor Cook | Jul 1, 04 | Permalink
| 6 comments
Category: @ Trevor Cook | Announcements
The Value of Corporate Blogging
Last September I started my blog PR Communications with several goals in mind. One big goal was to understand the value of blogs. How did a corporate blog help a company to get a good return on investment for its marketing dollar? Blogs don’t actually cost very much to set up and maintain. $50/year if you are using a simple to use but complex tool such as Typepad. The cost to a company comes from the soft dollars expended in having to post on a regular basis. For a company I usually recommend posting at least 5 times a week, more if possible.
What then is the real value of blogging to a company? A question I’ve attempted to answer all year by blogging about PR, Marketing and the Internet. I’ve discovered some interesting thing along the way. But only really understood some of the real benefits of blogging when I started my corporate blogging survey in May. I don’t have very many respondents but the people who have answered have been very forthcoming with information. Though the survey I’ve learnt one big thing about the value of corporate blogging. Blogs are excellent communications tools for companies. Blogs are a fast and easy way for many people to post content. I’ve learnt a few other things, and I will be sharing them with you when you attend the Global PR Wiki week in mid July.
I will leave you with some thoughts about the definition of corporate blogging, or blogs themselves. Really a blog is a content management driven website. Non-technical people have the power to easily post content. Typically you enter your text into a simple large form field and press the submit button. These content management systems are often simpler to use than MicroSoft Word. Go and try setting one up, its easy. The difference between a corporate website and a blog comes from what is a culturally acceptable to do with corporate websites and blogs. You can talk about your cat and vacation on a blog. As well as announce a product and debate that such and such is the best speaker at a corporate conference. With blogs we cross the barrier from the corporate and the personal and blend them into one.
I think this cultural crossing has been happening for some time in our culture. Blogs are an expression of that change in our culture. Greg Jarboe from SEO-PR.com recently made the point to me teenagers are very capable at gathering, and interpreting multiple points of information at the same time. Watching TV, sitting at a computer instant messaging six people at once and carrying on a cell phone conversation with one other person. Yet when asked what they are doing, “Dad, I am doing my homework”. Blogs and associated technologies allow people to manage and understand more information at the same time. Do you feel overwhelmed? Is there just too much information out there to comprehend? Well the next generation is equipping themselves to cope. And you are playing a part in building the infrastructure.
Author: John Cass | Jul 1, 04 | Permalink
| 6 comments
Category: @ John Cass | Participants' thoughts
Women and Global PR Blog Week
There is a misunderstanding brewing over at Misbehaving.net and here in the comments that the Global PR Blog Week is an invitation-only event. This is far from the case! Any PR/marketing person located anywhere in the world, is welcome to participate. All you have to do is sign up on our wiki, The New PR.
We are certainly not excluding women, and would love to see more of you participating! For that matter, I'd also like to see more people blogging in their native languages, joining the Spanish and Hungarian folks who are already here.
There are many resources on blogging over at the wiki for those of you who want to get started. I am happy to give my advice as well.
Commenting here is a great way to begin! I hope the conversations will be lively.
Author: Elizabeth Albrycht | Jul 1, 04 | Permalink
| 0 comments
Category: @ Elizabeth Albrycht | Announcements
New participants
I'm happy to welcome two new participants:
- Anita Campbell (Small Business Trends) who will present a case study on using a blog as a tool to spot trends and forecast market behavior
- Octavio Rojas who will write (in Spanish and English) about the possibilities of the blogosphere for the PR industry in the Spanish-speaking countries.
The list of participants is open. If you want to contribute, please add your name to the program's draft, hosted by The New PR wiki, or send an e-mail to Trevor Cook.
Author: Constantin Basturea | Jul 1, 04 | Permalink
| 0 comments
Category: Announcements
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
- Links
- The New PR Wiki
- Recent Entries
- Let us know who you are
- The Value of Corporate Blogging
- Women and Global PR Blog Week
- New participants
- Recent Comments
- on Let us know who you are
- John Cass on The Value of Corporate Blogging