QA: OCTAVIO ROJAS
July 02, 2004
Why do you blog? - ¿Por qué hago blog?
En un sector tan demandante y en continua evolución como es el de las relaciones públicas resulta indispensable conocer todas las tendencias y novedades que surgen, y la blogósfera ofrece oportunidades nunca vistas antes en cuanto a facilidad de uso, accesabilidad inmediata entre miles de personas y reducción de costes. Con los blogs, es más factible cruzar la frontera que muchas empresas y organizaciones ven infranqueable para lograr una comunicación eficaz y asequible.
As the PR industry is very demanding and constantly evolving, it is indispensable to know about all the trends and innovations that arise, and right now the blogosphere offers opportunities never seen before in terms of easy to use, immediate access to thousands of persons and cost reduction. With blogs, it is more feasible to cross the border that many companies and organizations see impassable to achieve effective and attainable communication.
Why is blogging important for PR? - ¿Por qué los blogs son importantes para RRPP?
Pienso que las relaciones públicas tienen mucho provecho que sacar de la blogosfera. Ya he mencionado algunos en mi anterior respuesta: facilidad de uso, accesabilidad inmediata a miles de personas y reducción de costes, pero también hay más como sindicación de contenidos entre periodistas y líderes de opinión sin los filtros que imponen los medios convencionales y un seguimiento más eficaz de los lectores/usuarios, tanto a nivel cualitativo como cuantitativo.
I think that the public relations industry can benefit from several opportunities in the blogosphere. I have mentioned some of them in my previous answer: easy to use, immediate access to thousands of persons and cost reduction. There are also more such as syndicated content among journalists and opinion leaders without the filters that conventional media impose and a more effective follow-up of the readers/users, on both qualitative and quantitative levels.
What do you hope to see come out of this event? - ¿Qué esperas ver como resultado de este evento?
GLOBAL PR BLOG WEEK me interesa por ver qué utilidades se obtienen de la blogósfera para las rrpp en mercados más avanzados. De esta manera, podré trasladar su experiencia y conocimientos en las actividades de consultoría que ofrezco a mis clientes y en las labores de divulgación que realizo en medios especializados de países como España, Portugal, México, Brasil, Argentina, Uruguay, Colombia, entre otros.
I am interested in GLOBAL PR BLOG WEEK for seeing what is useful in the blogosphere for the PR industry on more advanced markets. Therefore, I will be able to use the experience and knowledge for the consulting activities that I offer to my clients, as well as for the articles that I publish in specialized media in countries as Spain, Portugal, Mexico, Brazil, Argentina, Uruguay, Colombia, among others.
What issue(s) will you be focusing on in your contribution and why? - ¿En qué temas te enfocaras en tu contribución y por qué?
Las posibilidades de la blogósfera para las RRPP en los países hispanohablantes.
Creo que es fundamental hacer una comparación para saber cuáles son las experiencias de éxito en algunos mercados, para saber si es posible adaptarlas a la realidad de otros países.
Possibilities of the blogosphere for the PR industry in Spanish-speaking countries.
I believe that it is fundamental to do a comparison to understand the experiences of success in some markets to know if it is possible to adapt them into the reality of other countries.
Author: Octavio Rojas | Jul 2, 04 | Permalink
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Category: @ Octavio Rojas | Participants' thoughts
PR Ethics
My contribution to the Global PR Blog Week will look at Ethics in PR Practice, based on detailed research in the North East of England. Here's a chance to compare some of the results with views of Blog Week visitors. If you want to join in, please follow this link (it is aimed at practitioners rather than other visitors).
Author: Philip Young | Jul 2, 04 | Permalink
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Category: @ Philip Young | Announcements
Trevor Cook
Why do you blog?
Blogging has quickly becomes part of the way I interact with the world – the way I learn, voice my opinion, meet new people and stay in contact. It's particularly useful for people who need a deeper appreciation of what is happening in their areas of interest than can be found in mainstream media.
Why is blogging important for PR?
Blogging gives people another channel. It reduces the gatekeeper role of the media and the power of journalists and editors to decide the course of public debates. Blogging will, in particular, replace or supplement many of the traditional ways we have used to influence and by-pass the media. For instance, newsletters will become less useful as blogging grows. Internally, I think blogging can lighten the email burden and help with knowledge management. Externally, it will make for a more seamless and expansive news cycle. A good blog allows its author to participate on a continuous basis. Internally and externally, blogs encourage freshness and authenticity, and the capacity and obligation to respond to feedback will be much greater. All these developments are both challenges and opportunities for PR professionals.
What do you hope to see come out of this event? (ie outcomes)
I'd like to see a lot more people starting their own blogs. And I'd like to see plenty of quality discussions across the impressive array of subjects we have on the program. The quality of those discussions will have a lasting impact, I think.
What issue(s) will you be focusing on in your contribution and why?
My main focus will be on PR in a participatory age. When there are main more voices in the mix, how does that impact on the way we do PR? Can we still sit back, decide some core messages and put them out there through traditional media – with a little blogging to flesh out the mix. Or will we have to re-think PR more fundamentally?
Author: Trevor Cook | Jul 2, 04 | Permalink
| 3 comments
Category: @ Trevor Cook | Participants' thoughts
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
- Links
- The New PR Wiki
- Recent Entries
- QA: OCTAVIO ROJAS
- PR Ethics
- Trevor Cook
- Recent Comments
- Elizabeth Albrycht on Trevor Cook