About: Anthony V Parcero
July 03, 2004
Anthony has over 6 years in applications production and development. As a Senior Interactive Strategist with eKetchum Digital Media Group, he works closely with clients and account representatives to help them develop Web applications which best suit their needs. These applications vary in scope from simple customer-focused Web sites, to Internet-centric consumer-advocacy campaigns, to employee-oriented online training products, to games based on raising consumer awareness. As a strategic consultant, designer, and lead developer, Anthony has overseen production of an array of Web sites and applications — winning 2 PRSA Silver Anvils in the process.
A staunch advocate for Web standards-compliance, usability, and accessibility, Anthony has helped multiple clients develop sites, which not only meet the current needs of their PR- and marketing-objectives, but are also flexible enough to evolve with the ever-changing requirements of the Web and its varied audience(s). Starting with the premise that a successful Web site relies on the expertise of educated professionals, who are supported by technology experts, Anthony focuses much of his time on educating peers and clients about effective use and implementation of new communications technologies and trends.
An avid blogger, Anthony has been running his own personal Web site since 1998 (which is currently down for rennovations), was a contributing editor for the politically-focused Watchblog (www.watchblog.com), and regularly contributes to the group blog MonkeySpan (www.monkeyspan.com). He was also the lead designer for the Global PR Blog Week 1.0 blog (www.globalprblogweek.com).
Previous to his work with eKetchum, Anthony was a German Localization Specialist with QWIZ, Inc. While at QWIZ he helped develop their German line of testing and training software and oversaw the production and implementation of the company's first Intranet system. Anthony graduated Summa Cum Laude from the State University of Potsdam (Potsdam, NY) and spent 3 years living and studying in Germany (at the Vinzenz Palotti Kolleg, Rheinbach and Universität Potsdam, Potsdam, Germany). Besides his German experience, Anthony also minored in Spanish while at Potsdam (having also studied Spanish while attending the Universität Potsdam, Potsdam, Germany).
Author: Anthony V Parcero | Jul 3, 04 | Permalink
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Category: @ Anthony V Parcero | Participants' bio
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