July 2004 - Global PR Blog Week 1.0

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Good Marketing Blog Examples, Not Theory

July 06, 2004

My contributions to the event are two:
- Examples of Companies Using Blog Siccessfully as Part of the Marketing Mix
- Interview with noted digital journalist and blogger Steve Outing of Poynter.org's E-media Tidbits and Editor & Publisher
- PR Lessons of Clueless Blog Pitches (aka) How to Pitch Bloggers

While many companies are still scratching their heads wondering what blogs are and whether they are a fad, many companies from Microsoft to Jones Soda are successfully using blogs as part of their marketing and PR efforts.

I will provide examples and links. No theory. No fluff.

Author: B.L. Ochman | Jul 6, 04 | Permalink | 0 comments
Category: @ B.L. Ochman | Announcements

B.L. Ochman

B.L. Ochman, president of whatsnextonline.com is an award-winning Internet PR and marketing strategist, journalist, blogger and sought after corporate speaker.

She publishes the successful online newsletter What's Next Online, and the popular What's Next Blog.

Since 1995, she has created dynamic marketing/PR and search engine strategy for companies doing business online. Previously, Ochman ran an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US.

Her Internet marketing successes include Internet strategy consultation for Ford Motors, IBM, Biomerica Corporation, and Thomas Register.

Her articles on Internet marketing and public relations strategy are published regularly online in MarketingVox Daily, WebProNews, Marketing Profs, and Expert PR, and offline in On Wall Street Magazine, PR Reporter, Ballyhoo, and The Strategist (Public Relations Society of America quarterly,) among others.

Author: B.L. Ochman | Jul 6, 04 | Permalink | 0 comments
Category: @ B.L. Ochman | Participants' bio

John Mudd

You may have heard of Mudd Jeans, Mudd Mask or Puddle of Mudd, but John Mudd is not personally associated with any of them. He's a Realtor with Exit Realty Suncoast in Florida's Tampa Bay area, where he specializes in luxury home, beach and waterfront condo sales. He's also a freelance PR practitioner and a partner in the joint venture, Sensory Media. You may have heard of some of their titles, such as Sensory Impact, Wrist Fashion or Band Baja. They're about to launch a new real estate Web magazine, which Mudd will mention during his blog webinar on Tuesday, July 13. This isn't his claim to fame, though, as a blogger. That happened in 2002 when the St. Petersburg Times "stumbled" over his then public relations blog (of course, there also was that little incident with the porn star who ran for governor of California, but we can't put that here - this is a family friendly event blog!). Mudd has been using blogs as business tools ever since. Mudd was featured in Florida Realtor Magazine and Inman News earlier this year for his blogging expertise. During his webinar Mudd will show you how you can use blogs to increase your (your company's or organization's) sales, influence the news and become an overnight expert in your field, so be sure you return to this blog on July 13th!

Why do you blog?

Blogging is a wonderful business tool. I can inform clients and potential clients while attracting new ones because of my knowledge.

Why is blogging important to PR?

Because it's constant communication and it allows you to communicate directly with the public. That establishes the trust that you need to make your business successful.

What do you hope to see come out of this event?

I hope I can teach others the wonderful aspects about blogging that I have learned.

What issue(s) will you be focusing on in your contribution and why?

I will be focusing on how businesses can use blogs to increase their sales, influence media and become overnight experts without spending millions on advertising, all with a blog.

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Good Marketing Blog Examples, Not Theory; B.L. Ochman; John Mudd

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