Tom Murphy
July 07, 2004
I will be looking at the "State of Public Relations" as part of the Global PR Blog Week initiative. I hope to include not only my own thoughts and opinions (of which there is no shortage :-) but also the thoughts and opinions of a wide selection of practitioners with the results from a recent online survey I conducted. As part of the session I also hope to look at how PR is changing, what's happening to our audience(s) and how can we adapt to a changing environment.
Why do you blog?
I fell into blogging about two and a half years ago when I was looking for a means of collecting together all the various PR web links I had. I put them all on a website and low and behold people starting reading and commenting on them....
....Over a thousand posts later, the PR blog landscape has blossomed with over thirty PR practitioners regularly writing and musing on the business and the challenges facing us.
I blog to cater for my love of the sound of my voice :-) and also because it challenges my thinking about PR, marketing and online communication.
And why is blogging important for PR?
I think that Blogs are important to PR for two reasons. First of all they provide a great medium for looking at the changes and issues facing the profession and secondly they illustrate how the practice of PR is evolving.
We are moving toward a time when PR people will be increasingly communicating directly with the audience, when PR people will be using a host of new tools alongside the tried and tested techniques to help organizations communicate more effectively with their customers and prospects. As the Cluetrain Manifesto claimed nearly five years ago: "Markets are Conversations"
What do you hope to see come out of this event?
I think this event provides a great opportunity to bring together a wide range of people to discuss Public Relations and more importantly an opportunity for a large number of PR practitioners in different industries, markets and countries to learn, share and discuss how the profession is changing, developing and performing. That's an exciting prospect.
What issue(s) will you be focusing on in your contribution and why?
I along with a number of others will be focusing on the state of public relations. In particular I'll be looking at how PR is reacting to the changing communications environment, how people feel PR is developing and any other area that readers or participants want to cover.
Author: Tom Murphy | Jul 7, 04 | Permalink
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Category: @ Tom Murphy | Participants' thoughts
ABOUT: OCTAVIO ROJAS
Octavio Isaac Rojas Orduña es Ejecutivo de Cuentas Senior en Weber Shandwick, en Madrid, España. Ganador de premios como guionista de radio en Latinoamérica y Alemania, se unió a Weber Shandwick en 1997. Ha ofrecido servicios de consultoría estratégica tanto a compañías multinacionales como BBC, McDonald’s, Siemens, Unilever, Kodak, LEGO, y a empresas y organizaciones sectoriales españolas.
Octavio Isaac Rojas Orduña is Senior Account Executive in Weber Shandwick Ibérica, in Madrid, Spain. An award-winning radio scriptwriter in Latin America and Germany, he joined Weber Shandwick in 1997. He has offered strategy consultation for both multinational companies, such as BBC, McDonald’s, Siemens, Unilever, Kodak, LEGO, and Spanish companies, and industry associations.
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Ganó un Web Award en la categoría de Standard of Excellence por la creación de la web de la sectorial española de la carne de conejo INTERCUN.
Es parte de la organización española de empresas de relaciones públicas ADECEC.
Octavio es el Director Técnico del Curso de Posgrado “Práctica profesional de Relaciones Públicas” en el Centro Universitario Villanueva, en Madrid, España.
Es columnista y colaborador para medios tanto tradicionales como en internet en español en España, México, Argentina, Colombia, Ecuador, Uruguay y los Estados Unidos, y en portugués, en Brasil y Portugal. Está escribiendo su primer libro sobre relaciones públicas.
Tiene una página web y un blog en los que ofrece diariamente artículos y noticias sobre comunicación, medios y relaciones públicas.
“Las posibilidades de la blogósfera para las RRPP en los países hispanoparlantes” es su contribución, que podrá consultarse en la Global PR Blog Week 1.0 el próximo miércoles 14 de julio.
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He won a Standard of Excellence Award in Web Award for the creation of the Spanish rabbit meat association “INTERCUN” web site.
He is part of the Spanish PR companies association ADECEC.
Octavio is the Technical Director of the postgraduate course “Professional Practice of Public Relations” for the Centro Universitario Villanueva in Madrid, Spain.
He is a columnist and regular contributor for on line and print media in Spanish in Spain, Mexico, Argentina, Uruguay, Colombia, USA, and in Portuguese in Portugal and Brazil. He is writing his first book on PR.
He has a personal Web site: http://www.octaviorojas.tk and a blog: http://octaviorojas.blogspot.com in which he offers articles and news about communication, media and PR on a daily basis.
His essay “Possibilities of the blogosphere for the PR industry in the Spanish-speaking countries” will be featured in Global PR Blog Week 1.0 next Wednesday, July 14th.
Author: Octavio Rojas | Jul 7, 04 | Permalink
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Category: @ Octavio Rojas | Participants' bio
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
- Links
- The New PR Wiki
- Recent Entries
- Tom Murphy
- ABOUT: OCTAVIO ROJAS
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