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Global PR Blog Week 1.0

Program
Final program
Topics
PR in the Age of Participatory Journalism
Corporate Blogging
Making PR Work: Creativity & Strategy
Crisis Management
The State of the PR Profession
Orientation
Welcome
What's a Weblog?
How to Get Updates
Posting Etiquette
Archives
July 2004
June 2004


 

Dave Austin

July 08, 2004

I'm a corporate blogger and sales person for Intraware Inc. and I hope my frontline perspective will be a positive addition to this event. My written contribution to this event will be a small introduction to blogging for executives unfamiliar with the blogging phenomenon.

Why do you blog?
I write my company's corporate blog because I feel that my company's story isn't being heard. Blogging is inexpensive, a cinch technically, and a great new medium for corporate communication.
Why is blogging important for PR?
Telling your story with a good blog beats the heck out of issuing sterile press releases.
What do you hope to see come out of this event?
I'd be pleased if someone was able to learn something from my contribution to the conference and I'd like to see if any new techniques emerge for companies to leverage the blog medium.
What issue(s) will you be focusing on in your contribution and why?
I've written a brief piece for a non-tech executive who is unfamiliar with the blog concept. Hopefully the reader will get a better understanding of why such a simple publishing tool and its related technologies are garnering so much attention.

Author: Dave Austin | Jul 8, 04 | Permalink | 0 comments
Category: @ Dave Austin | Participants' bio | Participants' thoughts

 

About: Hans Kullin

Hans Kullin has 9 years experience from Public Relations as a consultant at leading Swedish PR agencies and as PR Manager. He served as PR Manager at Accenture for three years and is currently holding a position as Marketing Communications Manager at Linklaters in Sweden, one of the leading global law firms. Hans runs a personal weblog at www.kullin.net.

Author: Hans Kullin | Jul 8, 04 | Permalink | 0 comments
Category: @ Hans Kullin | Participants' bio

 

 

About
The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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Dave Austin
About: Hans Kullin
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