Don't miss a thing!
July 11, 2004
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Author: Constantin Basturea | Jul 11, 04 | Permalink
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Category: Announcements | Orientation
Matias Fernandez
Why do you blog? - ¿Por qué hago blog?
El fenómeno Blog es algo muy novedoso en Argentina. Soy un pionero en su práctica dentro del ámbito de las Relaciones Publicas en mi país. Actualmente desarrollo un newsletter dedicado a Relaciones Públicas y lo combino con mi blog personal con diversos objetivos: promoción profesional, participación, intercambio de ideas, compartir conocimientos, formar comunidades de aprendizaje dentro de mi profesión.
The phenomeno weblog is something very novel in Argentina. I am a pioneer
in his practices in my country within of the Public Relations space. At the moment I development a newsletter dedicated to Public Relations and combine that, with personal my blog with diverse objectives: professional promotion, participation, interchange of ideas, to share knowledge, to
form communities of learning within my profession.
Why is blogging important for PR? - ¿Por qué los blogs son importantes para RRPP?
Los blog son importantes para las modernas relaciones públicas: una herramienta genial para abrir posibilidades y explorar oportunidades mediante nuestras conversaciones. Son una importante fuente de información y difusión de ideas, contenidos y perspectivas. Las nuevas comunidades temáticas y las que se formaran, tendrán poder de generar importantes corrientes de opinión. Es un nuevo paradigma en las comunicaciones corporativas que otorga amplio margen de poder de acción.
Blog is important for public realtions, are a brilliant tool
to open possibilities and of exploring opportunities by means of our
conversations. They are an important source of intelligence and
diffusion of ideas, contents and perspective. The new topics
communities and those that formed, will be a power to generate
important currents of opinion. It is a new paradigm in the corporative
communications that ample margin of being able of action grants.
What do you hope to see come out of this event? - ¿Qué esperas ver como resultado de este evento?
Conocer, aprender, explorar, compartir. Es una experiencia extraordinaria para formar redes de conocimiento dentro de nuestra profesión. Es un encuentro de ideas, tal vez sepamos donde empezamos, pero no las posibilidades que puede abrir esta experiencia. Todos los contenidos que se exponen son de una inmejorable calidad, en consecuencia de la gran experiencia de los autores. Desde mi posición de principiante en esta actividad, espero poder aportar una perspectiva de valor.
To know, to learn, to explore, to share. It is an extraordinary
experience to form networks of knowledge within our profession.
Perhaps it is an encounter of ideas, we know where we began, but not
them possibilities that can open this experience. All the contents
that are exposed are of a superb quality, consequently of the great
experience of the authors. From my position of nascent in this
activity, I hope to be able to contribute a value perspective.
what issue(s) will you be focusing on in your contribution and why? - ¿En qué temas te enfocaras en tu contribución y por qué?
Mi contribución al programa se refiere al profesional de relaciones públicas como facilitador de aprendizaje. En este tiempo caótico y de intenso cambio, nos encontramos con nuevas maneras de ser y hacer organizaciones. En consecuencia, se presenta esta nueva perspectiva profesional: facilitar aprendizajes dentro de las estrategias organizacionales, acompañar y liderar los cambios. La dirección de comunicaciones es un punto critico en la construcción de organizaciones orientadas a la innovación y desarrollo creativo: Organizaciones Inteligentes.
Un buen ejemplo de esto es la implementación de un blog corporativo, pienso que se debe trabajar intensamente en los procesos y las personas que intervienen en la puesta en práctica. Trabajar en una visión compartida, en modelos mentales, en el aprendizaje colectivo, dentro de patrones de pensamiento sistémico. Por eso es necesario adquirir competencias y habilidades que permitan llevar adelante en tiempos “funky” la practica de las Relaciones Públicas.
My contribution to the program talks about to the professional of
Public relations like facilitate and coach of learning. In this caotic time
and of intense change, we were with new ways to be and to make
Organizations. Consequently, this new professional perspective
appears: to facilitate learnings within the corporate
strategies, to lead the changes. The direction of communications is a criticize and important point in the construction of organizations oriented to the innovation and creative development: Intelligent Organizations.
A good example of this is the implementation of blog corporative, I
think that it is due to intensely work in the processes and the people
who take part in the putting in practice. To work in one vision
shared, mental models, the collective learning, within patterns of
system thought. For that reason it is necessary to acquire
competitions and abilities that allow to take ahead in "funky times"
it practices it of the Public Relations.
Author: Matias Fernandez | Jul 11, 04 | Permalink
| 0 comments
Category: @ Matias Fernandez | Participants' thoughts
Chris Bechtel
Chris Bechtel, iPressroom
Why do you blog?
I have used dynamic web content management tools for both corporate and client public relations for that last 4 years. As a PR professional, the ability to instantly and easily create and distribute (through RSS and other means) communications to influence key audiences is my primary interest. After being frustrated by the lack of tools and increased dependence on IT, I co-founded a software company devoted to providing dynamic communications, Internet Pressrooms, content management and web publishing tools to agencies and corporate clients. You can read more about my firm by visiting our website at http://www.ipressroom.com.
Why is blogging important for PR?
Blogging, in addition to other dynamic content management tools, provides PR practitioners with the easy ability to provide relevent, up to date and credible information to the media and other key audiences directly and immediately. With the right set of web-based PR Tools it's entirely possible to create, manage and distribute news directly to the media and the public and measure the results.
What do you see coming out of this event?
Most importantly, increased education of the marketplace. We are - it seems - on the bleeding edge. Though Blogs have been around for some years now - mainstream adoption is low. The more we work as evangelists - the more our clients and the industry will see the value of dynamic web publishing as a valuable promotional and communications vehicle.
What issue(s) will you be focusing on in your contribution and why?
I will focusing on the need for more PR professionals - both on the agency side and the client side - to utilize technology as a means of improving productivity, increasing revenue per employee, and building more awareness and most importantly understanding. For various reasons - the PR industry as a whole is incredibly slow in its adoption of technology. Many practitioners still mail press kits and fax press releases. Even those who have created or manage Internet Pressrooms for clients tend to post only press releases and perhaps some news clippings. But, we all know the media want much more than just a press release. As a result, I will be focusing on 1) why it's important to make a comprehensive set of press materials available - including high-resolution photos and artwork, streaming audio/video, speakers bureaus, and Blog content and 2) that the technology is available.
Author: Chris Bechtel | Jul 11, 04 | Permalink
| 0 comments
Category: @ Chris Bechtel | Participants' bio | Participants' thoughts
Anita Campbell
Anita Campbell (that's me) is co-editor of Small Business Trends, a trend-tracking blog. I have over two decades of management experience helping companies grow. My co-editor, Dave Patterson, has over 3 decades of experience in all aspects of publishing, advertising and fundraising. Together, we like to think we make a great team to track what's happening in the small business market.
Small Business Trends is not a how-to site for small business. Rather, it provides market insights to companies large and small that sell to the small business market, by tracking developing trends and attitudes.
Why do you Blog?
Because it is the hottest trend on the Internet today.
And with its chronological format, blogging is perfect for tracking all the hot and happening stuff going on in the small business market.
Why is blogging important for PR?
People are overwhelmed by the sheer volume of information available on the Web today. Business blogs play an important role by filtering information by topic. And they typically get great search engine position. This combination of filtering and good search position is powerful.
A focused business blog can be a huge help to PR professionals to get the word out about new products and services or key company activities. And blogs can help shape public opinion.
What do you hope to see come out of this event? (ie outcomes)
(1) Participating in a ground-breaking event, as we believe Global PR Week is.
(2) Getting to know some of the globe's PR practitioners better.
What issue(s) will you be focusing on in your contribution and why?
We will be presenting a Case Study: using a blog as a tool to spot trends and forecast market behavior. We think PR practitioners will find this of great value for their clients.
Contact us!
We will be available from 10:00 AM to 12:00 Noon (Eastern U.S. time) on July 13th via instant messenger to answer questions. We can be reached at "Smallbiztrends" on AOL instant messenger, and "smallbiztrends" on Yahoo messenger during those times.
Author: Anita Campbell | Jul 11, 04 | Permalink
| 0 comments
Category: @ Anita Campbell | Participants' bio | Participants' thoughts
Robb Hecht
Robb Hecht will be participating in the week-long Global PR Blog event by focusing upon the double-edged sword issue of blogs: how blogs are corporate brand threats while also posing as corporate brand outreach tools. Hecht will end the week by interviewing Seth Godin, former Yahoo! VP of Marketing, named "the Ultimate Entrepreneur for the Information Age" by Business Week, and bestselling author of five books on marketing: Free Prize Inside, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough and Purple Cow.
Hecht is a PR and marketing communications strategist with more than 10 years of public relations, marketing and communications experience. He currently serves as Chief Strategist of Hecht Consulting, a boutique PR and marketing communications consultancy in New York City. Hecht evangelizes the technological integration of brand advancement and public relations with the application of blogs and RSS feeds. He authors the PR Machine weblog, which tracks how blogs and branding are integrating within the public relations practice. During his career, Hecht has facilitated and managed ROI-focused integrated marketing communications campaigns across a range of industries for B2B and B2C clients, including Interpublic, E*TRADE Financial, Discovery Networks, Volt Services Group, ProcureStaff.com, Winstar Telecommunications, Office.com, Kiplinger.com, 24/7 Real Media, Cendant, Inacom, and Bozell Sawyer Miller Group/Weber Shandwick. He can be reached at rhecht (at) hechtcom.com
Author: Robb Hecht | Jul 11, 04 | Permalink
| 2 comments
Category: @ Robb Hecht | Participants' bio
BIO: Jeremy Pepper
Deciding to branch out on his own in Arizona, Jeremy Pepper opened POP! Public Relations to help both local and national companies execute national strategic public relations plans and programs.
Jeremy's past clients and projects have included: providing public relations strategy for the national launch of a new tea company; developing strategy and marketing communications for a new bridal jewelry line; event planning and local media outreach for non-profit organizations; launching wireless technology products and services; booking media and analyst tours for various clients; securing local press coverage for a group of physicians; launching a public relations program for an online-based service; and advising a venture capitalist firm.
Before moving back to Arizona, Jeremy worked in the three major public relations hubs in the nation: Los Angeles and New York for Weber Shandwick Worldwide, and in San Francisco for B/E Communications, a boutique agency; and most recently as public relations manager for Ofoto, a division of Eastman Kodak.
While at Weber Shandwick Worldwide, Jeremy was a key member of the Eastman Kodak team, which won industry accolades for its work. At Weber Shandwick, Jeremy worked with various corporations on the launch of Kodak Picture CD – including Intel, Adobe and Real, launched a variety of professional and consumer digital cameras, developed a technology seminar for Kodak that toured Asia, and landed press and coverage in consumer lifestyle publications, business press and local and national television outlets.
While at Ofoto, Jeremy was instrumental in launching the online photo service and positioning the company as the leader in the space. He worked on the development of messaging points for corporate and product positioning, arranged special events and trade shows, and worked with a variety of outside corporations, such as Amazon.com, HP, Intel and Sony, to get the news out about Ofoto and its partners. Jeremy was also responsible for industry analyst and media relations, ensuring that the press was always fully apprised of Ofoto's new products and worked hand-in-hand with Eastman Kodak during the acquisition of the company.
In the past, Jeremy has also worked with the Cure Breast Cancer, Inc. foundation, providing support for the national launch of the breast cancer stamp, driving local press activities with the California Breast Cancer license plate, and has been working with the Arizona legislature to adopt a Breast Cancer vanity plate with proceeds to fund mammograms for uninsured and underinsured Arizona residents.
Jeremy's past public relations campaigns have won the IPRA/United Nations Grand Award for outstanding achievement, the IPRA Golden Award and two Silver Anvil Awards of Excellence.
Jeremy studied philosophy at the University of Arizona, concentrating on social and political philosophy, with an emphasis in business and medical ethics. He is also a graduate of Dale Carnegie, trained in structured approach to group projects, enhanced written and oral communication and building effective group dynamics.
Author: Jeremy Pepper | Jul 11, 04 | Permalink
| 0 comments
Category: @ Jeremy Pepper | Participants' bio
Bernard Goldbach
Dynamic web content provides me some of the most satisfying and productive moments of my work day. As a freelance journalist and college lecturer in PR studies, I have written, blogged and developed interactive online content since 1996. Thanks to the efficiency of Really Simple Syndication (RSS), I can participate in key conversations that pop up throughout various parts of my professional space.
Why is blogging important for PR?
Use blogging to update your content and you remain in the crosshairs of Google and Yahoo. Use blogging to read the thoughts of others and you remain at the top of the PR zeitgeist. As this week will show, web-based PR tools increases the speed of information dissemination and the reach of a client’s message.
What do you see coming out of this event?
Good events connect people and ideas. This Global PR Week should offer this connectivity to leading voices in the PR industry. I don’t expect many more than 100 people to connect through blogging. Many more will hear about this programme and click on hyperlinks, read e-mail summaries and follow the site updates. They will learn about the effects of blogging in the PR industry. I expect to learn some important things too—especially about how to enhance dynamic communications, online pressrooms, content management for small businesses and web publishing tools that don’t break the bank.
What issue(s) will you be focusing on in your contribution and why?
My issue-of-the-day offers ways for PR professionals to leverage their messages through web blogs. I will show examples of a campaign gaining traction through an electronic metric that produces results. In a traditional business, the metric is culled through inches of printed space or minutes of air time. In the new media realm, the metric is more sophisticated, more granular. It’s important to understand these subtleties and to guide publics towards focusing their messages.
Author: Bernard Goldbach | Jul 11, 04 | Permalink
| 0 comments
Category: Participants' bio
Blog and Media Coverage
July 22, 2004
Dvorak Uncensored: Post Bubble PR Blues
July 21, 2004
PRWeek: PRWeek.com Q&A: Participants from Global PR Blog Week
July 19, 2004
Scobleizer: Back from blog vacation
July 14, 2004
Lockergnome's Net Connections: Global PR Blog Week
Der Spindoktor: Blogs, PR, Spin Doctors und die Journalisten (in German)
IdeaSapiens: Las posibilidades de la blogosfera para las Relaciones Públicas (in Spanish)
Le blog de iFeedYou: Global PR blog week: How Non-Profit Organizations and Local Governments Can Use Blogs to Communicate with the Public
BlogBlu: Tools for Building Communities - Global PR Blog Week 1.0
Perception Analyzer Dial.Log: Corporate Blogging Survey
Brian Clark's Other Weblog: Filmmakers as "Disruptive Messengers"
Green Media Toolshed: The five stupidest PR tactics almost every company tries - Global PR Blog Week 1.0
Network-Centric Advocacy: Blog Conference on PR and Communications, July 14, 2004
Capulet Weblog: Global PR Blog Week
Ad Innovator: Global PR Blog Week 1.0
PR Fuel: PR Intelligence From Your Peers
Network-Centric Advocacy: Blog Conference on PR and Communications
July 13, 2004
Kalilily Time: It's not a puzzlement.
onde anda su?: [eventos e notícias] (in Portugese)
BlogOn Blog: Steve Rubel and Jay Rosen Talk Transparency and PR
iakttakelser: Global PR Blogg Uke (in Norwegian)
meryl's notes: Global PR Blog - Day 2
PR Watch's Spin of the Day: The Blog Is The Message
Atrium: Jornalismo Participativo: mais do que blogar? (in Portugese)
Tuvel: Mitch Arnowitz: How to launch a corporate blog for a professional services organization - Global PR Blog Week 1.0
Public relations az interneten: Global PR Blog Week (in Hungarian)
Active Voice: PR Pros Unite!
PressThink: After Spin: Interview with Steve Rubel for Global PR Blog Week 1.0
PR Fuel: Global PR Blog Week Off and Running
Online Business Networks Blog: Global PR Blog Week
July 12, 2004
Ross Mayfield's Weblog: Global PR Blog Week
Diva Marketing: There's nothing new in blogosphere?
meryl's notes: Global PR Blog Week 1.0
Silicon Valley - Dan Gillmor's eJournal: PR, Blogs and the Evolving Media World
Range Travels: Global PR Blog Week
About.com: The First Global PR Blog Week
JD Lasica: PR, participatory journalism, and transparency
July 9, 2004
PR Squared: Worth checking out
July 8, 2004
Marketing Idea Shop: The Global PR Blog Week 1.0, July 12-16, 2004
Farbkammer: Für PR- und Business-Blogger (in German)
July 7, 2004
Werbeblogger: Die Global PR Blog Week 1.0 startet nächste Woche (12. bis 16. Juli) (in German)
July 6, 2004
Business Blog Consulting: Global PR Blog Week
Core Components Web Marketing blog: Tech impact on PR event
July 4, 2004
Monkey Span: Global PR Blog Week 1.0
July 3, 2004
José Manuel Noguera: Blogging y Relaciones Publicas (in Spanish)
José Luis Orihuela: eCuaderno v.2.0: Mosaico (link to Global PR Blog Week, in Spanish)
July 2, 2004
Full Circle Associates Online Interaction & Community Blog: New Ways of Conceptualizing Online Events
lost and found: "Qualifikationsanforderungen an Online-Journalisten" (in German)
July 1, 2004
misbehaving.net: Where are the Women Speakers?
June 30, 2004
David Weinberger: Global PR Blog Week
June 25, 2004
PR Watch's Spin of the Day: Global PR Blog Week
MEX Blog: Global PR Blog Week
MarketingSherpa Fame Briefs:
"We love this idea — 28 PR and marketing pros got together virtually to invent the world's first blog-based professional conference. The topic is blogging and business communications. And you don't have to get in a plane to attend, just surf to the conference at appointed 'session' times.
"Starts July 12th, but you can see a list of scheduled sessions and 'speakers' here right away: http://www.thenewpr.com."
June 23, 2004
Doc Searls: More like a volcano
openBC - Business Weblogs: Global PR Blog Week 1.0 ab dem 12. Juli 04 von Klaus Eck (23.06.2004, 16:28) im Forum "Business Weblogs" (in German)
Jun 22, 2004
The Blog Herald: Global PR Blog Week 1.0 Event Set for July 12 - 16th 2004
Content Management News Wire: Global PR Blog Week 1.0
Eck.Punkte.log: Global PR Blog Week 1.0 im Juli (in German)
cyDome: Global PR Blog Week 1.0 im Juli (in German)
June 21, 2004
PR Fuel: Global PR Blog Week Promises World Peace
PRWeek.com: PR blog event finalized
PR Newswire: Global PR Blog Week 1.0 Event Set for July 12 - 16th 2004
Yahoo! Finance: Global PR Blog Week 1.0 Event Set for July 12 - 16th 2004
June 10, 2004
PRWeek.com: PR bloggers push forth the medium
June 3, 2004
AdRants.com: Online PR Week to Examine Role of PR Bloggers
Author: Anthony V Parcero | Jul 11, 04 | Permalink
Category: Media Coverage
What is a Weblog?
According to Dave Winer, author of what many consider one of the first successful weblogs on the Internet (Scripting News), a weblog — or "blog" — can be characterized as a Web site which:
"points to articles elsewhere on the Web, often with comments, and to on-site articles. A Weblog is kind of a continual tour, with a human guide who you get to know. There are many guides to choose from, each develops an audience, and there's also comraderie and politics between the people who run weblogs, they point to each other, in all kinds of structures, graphs, loops, etc." (Dave Winer, The History of Weblogs)
Originally started by programmers and Web designers who worked full-time in the fledgling Internet industry of the mid-nineties, the first blogs showcased the research, coding, and organizational skills of their authors. Often hand-written and featuring short commentaries which linked users to other Web sites, these blogs were designed to help people filter out the increasing amount of detritus on the Web. Immersed in Web culture and possessing site-design skills, these early blogs became the center of ever-growing communities of fellow bloggers and their readership. The social interactions and connections associated with blogging differentiate it from other forms of content on the Web and the framework they established is still in use today.
At their heart, all blogs are based on the relationships formed by an author's use of regularly-updated, pithy commentary and elaborate cross-linking. Starting in 1991 with Tim Berners-Lee and the first Web site, the promise of the Internet was that anyone could have a voice through which they could communicate and connect (via hyperlinks) with others. By transforming the traditional roles of active writers and passive readers into one of participatory peers who can actively and freely express themselves, blogs provide a venue for open self-expression free from the crippling effects of our media-saturated culture.
No matter what their format or focus, all blogs organize their date- and time-stamped content in reverse chronological order so that the newest content appears most prominently on the Web site's home page. As new content is added to a site, older posts are archived to a static Web address (called a "permalink") which other blogs can precisely refer to and comment upon. Due to the fact that anyone with Internet-access can start a blog, it is the individuality of the commentary (and they're associated links) that distinguishes blogs from more traditional electronic clipping services and news media. Based on short, informal, and richly-hyperlinked content that is frequently updated, the blog "post" is free from the traditional, formal constraints of the printed-page. Thus, blog posts represent self-contained topical units which are characterized by a conversational (and sometimes controversial) tone that distinguishes them from more formal essays or articles.
Sometimes as short as one sentence or, more often, running for several paragraphs, the totality of the posts which make up a blog form an accurate representation of the personality of their author (or authors). Thanks to tools like Blogger, online journals and diaries are now the most dominant form of of blogs on the Internet. Due to the fact that many of these sites are tightly integrated into the daily lives of the author(s) and their audience, an online ecosystem called the blogosphere has emerged.
Thanks to constant improvements in the underlying technologies — along with the enormous proliferation of blogs following the launch of Blogger in 1999 — many Web sites and tools have sprung up to help authors create, maintain, search, and analyze various aspects of the Internet and the blogosphere. Using different metrics to analyzing the content of blogs, sites such as Technorati and Blogstreet focus on aggregating and tracking the popularity and influence of specific blogs. Through the use of full-text searches across posts, Blogpulse extends upon simple aggregation to provide users with the ability to track current trends, key people, and key phrases within the blogosphere. No longer passive recipients of information, individuals have embraced the freedom inherent in the framework, commonality, and organization of blogs in order to position themselves as key influencers at the center of a communications revolution many of us are still working to understand.
Author: Anthony V Parcero | Jul 11, 04 | Permalink
| 0 comments
Category: Orientation
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
- Links
- The New PR Wiki
- Recent Entries
- Don't miss a thing!
- Matias Fernandez
- Chris Bechtel
- Anita Campbell
- Robb Hecht
- Recent Comments
- Healthcare Interest on Robb Hecht