Global PR Blog Week 1.0

Looking forward to 2.0

October 09, 2004

The first edition of the Global PR Blog Week 1.0 is now over. During one week, 35 practioners published more than 60 articles and interviews on the impact of personal publishing on Public Relations. Enjoy the reading - and stay tuned for version 2.0.

• Welcome - Trevor Cook
• What is a weblog - Anthony V Parcero
• The event's program
• Participants' thoughts (more on The New PR Wiki)

PR in the Age of Participatory Journalism - Day 1: Monday, July 12, 2004

• Re-thinking PR - Trevor Cook
• Glancing back to move forward - Richard Bailey
• Jay Rosen: PR Needs to Stand for Real Transparency - Steve Rubel. Jay Rosen is Chair of the New York University Department of Journalism and author of the Pressthink weblog.
• Blogs, Wikis and Expert Network - part one, part two, part three - Dan Forbush
• Defining Participatory Journalism - Ryan May
• The new PR: how to use your blog to get placements with key media sources - Don Crowther
• FCC Chairman's Blog Spins Off Message in Age of Participatory Journalism - Chris Bechtel
• Day 1: Emergence of Ideas - Elizabeth Albrycht

Corporate Blogging - Day 2: Tuesday, July 13

• Robert Scoble interviewed on Corporate Blogging - Trevor Cook
• Are ethics good business? - Philip Young
• How Business, Governments and Non-profits can use blogs to communicate with the public - Trudy Schuett
  • Introduction
  • All the Basics in One Place
  • Blogs for Government
  • Blogs for Non-Profit Orgs
  • Response to External Comments
• PR is dead - Roland Tanglao
• Microsoft Corporate Blogs & Other Stories - John Cass
• Corporate Blogging Survey - John Cass
• Blogs As A Website Promotional Too - Wayne Hurlbert
• Blogs And Google PageRank - Wayne Hurlbert
• A Very Brief Look at Blogging for the Uninitiated Executive - Dave Austin
• Blogs Are Corporate Brand Threats - Robb Hecht
• Case Study: using a blog as a tool to spot trends and forecast market behavior - Anita Campbell
• Evelyn Rodriguez:
  • Thoughts on Thought Leadership
  • Perfectionism, Identity and Blogs
  • Thought Leadership, Evangelism in Blogs/ Creative Passion/ Contextual Relevance
  • Constructing Bridges/ Continuous Mindshare/ Interactive Engagement
• How to launch a corporate blog for a professional services organization - Hans Kullin
• Blogging For More Sales, To Influence the Media and Show Your Expertise - John Mudd
• Getting blog postings into search engines - Don Crowther
• Corporate Blogging - Todd Sattersten
• Day 2: Emergence of Ideas - Elizabeth Albrycht

Making PR Work: Creativity and Strategy - Day 3: Wednesday, July 14

• Tools for Building Communities - Elizabeth Albrycht
• Possibilities of the blogosphere for the PR industry in the Spanish-speaking countries | Las posibilidades de la blogósfera para las RRPP en los países hispanoparlantes - Octavio Rojas
• Pitching small business stories - Alice Marshall
• Step-by-step promotion - Bernard Goldbach
• PR Function To Head Up New Blog Brand Threat - Robb Hecht
• Telling Brand Stories - Angelo Fernando
• Bradley Peniston talks about blogs and their impact on Defense News - Alice Marshall
• Peeling back the tech details - Bernard Goldbach
• Should CEOs blog the brand? - Angelo Fernando
• Micro media measurement - Mike Manuel
• The 5 stupidest PR tactics - Don Crowther
• Developing interactive PR strategies - Anthony V Parcero
• Day 3: Emergence of Ideas - Elizabeth Albrycht

Crisis Management - Day 4: Thursday, July 15

• Blogging in a Crisis - Jim Horton
• Book Review: Gerald Baron's "Now is too late" - John Cass
• A Conversation with Dan Gillmor - Steve Rubel. Dan Gillmor is the author of the forthcoming book We the Media
• Interview: Steve Outing on Blogging's Impact - B.L. Ochman. Steve Outing is Senior editor, The Poynter Institute, Columnist, Editor & Publisher, Editor, E-Media Tidbits
• 7 Must-have Elements in Every Crisis Communications Kit - Don Crowther
• Basic Principles for Crisis Communications - Colin McKay
• What Could Your Company Do With A Blog? - B.L. Ochman
• The Martha Stewart Crisis; including an interview with Eric Denzenhall, author of Nail 'Em! - Confronting High-Profile Attacks on Celebrities & Businesses - Kevin Dugan
• Day 4: Emergence of Ideas - Elizabeth Albrycht

The State of the PR Profession - Day 5: Friday, July 16

• Royal Charter or spiv's charter? - Richard Bailey
• Global ethics? - Philip Young
• The State of PR - A Tale of Two Professions - Tom Murphy
• The PR Lessons of A Clueless Blog Pitch - B.L. Ochman
• The Seth Godin Interview - Robb Hecht. Seth Godin is the former Yahoo! VP of Marketing and author of five best selling books on marketing including Permission Marketing, Purple Cow, and Free Prize Inside.
• Tomorrow's PR today: where PR is going and how to make sure that you get there firsts - Don Crowther
• Public Relations: our role of facilitating the learning process inside the organizations | Relaciones Públicas: nuestro rol de facilitar procesos de aprendizaje en las organizaciones - Matias Fernandez
• On the use of puppets - Montag
• Dynamic Communications and the case for speeding adoption of technology in PR - Chris Bechtel
• The Battle Over PR: Q&A with Jack O'Dwyer, Richard Edelman, Matthew Podboy, Jonathan Zaleski, Ben Silverman, and Lindsay Olson - Jeremy Pepper
• The New PR: A Call to Action - Constantin Basturea
• Day 5: Emergence of Ideas - Elizabeth Albrycht

Final Thoughts

• Quiet is the new loud - Hans Kullin
• Traditional PR is dead - Long Live DIY PR - Roland Tanglao
• A participant’s final thoughts - Alice Marshall

Lessons Learned

• Lessons Learned from Day 1 of Global PR Blog Week - Elizabeth Albrycht (for the editors)
• Lessons Learned from Day 2
• Lessons Learned from Day 3
• Lessons Learned from Day 4

Media Accolades

• Robert Scoble, Scobleizer: "I wanna tell Trevor Cook that his Blog PR Week was inspirational. Thanks! If you haven't checked it out yet, I learned more about PR in the past week than I have in quite a while."
• Loic Le Meur, Six Apart Europe: "[an] excellent PR Blog I can only advise you to read"
• Ben Silverman, PR Fuel: "An amazing event is taking place online this week and it's one that could help reshape how we think about public relations. [...] Reading through the articles and, in some cases, essentially white papers, I'm awed by the expertise of those involved."
• MarketingSherpa Fame Briefs: "We love this idea — 28 PR and marketing pros got together virtually to invent the world's first blog-based professional conference.The topic is blogging and business communications. And you don't have to get in a plane to attend, just surf to the conference at appointed 'session' times."

Media

• PR Newswire: Global PR Blog Week 1.0 Event Set for July 12 - 16th 2004, June 21, 2004 (press release)
• PRWeek.com: PR blog event finalized, June 21, 2004
• PRWeek.com Q&A: Participants from Global PR Blog Week, July 21, 2004
• PRSA TechConnect: Global PR Blog Week 1.0 - Bloggers Unite!, September 2004
• Profile, Institute of Public Relations (UK): Blogs of PR (PDF, page 12), September/October 2004
• Feedster's Feed Of The Day on July 16, 2004
• Blog Coverage:
  • the short list
  • Technorati Cosmos
  • search with Bloglines

Participants

• Elizabeth Albrycht, CorporatePR: postings
• Dave Austin, itraware blog: postings
• Richard Bailey, PR Studies: postings
• Constantin Basturea, PR meets the WWW: postings
• Chris Bechtel, ipressroom's Internet PR News Blog: postings
• Anita Campbell, Small Business Trends: postings
• John Cass, PR Communications: postings
• Trevor Cook, Corporate Engagement: postings
• Don Crowther, 101PublicRelations.com: postings
• Kevin Dugan, Strategic Public Relations: postings
• Matias Fernandez, Relationes Publicas: postings
• Angelo Fernando, Hoi Polloi: postings
• Dan Forbush, ProfNet, Media Insider (The Blog): postings
• Bernard Goldbach, IrishEyes: postings
• Robb Hecht, PR Machine: postings
• Jim Horton, Online Public Relations Thoughts: postings
• Wayne Hurlbert, Blog Business World: postings
• Hans Kullin, Media Culpa: postings
• Mike Manuel, Media Guerrilla: postings
• Alice Marshall, Technoflak: postings
• Ryan May, Minnesota Public Relations: postings
• Colin McKay, Canuckflack: postings
• Montag, World of Spin: postings
• John Mudd, Tampa Bay's Inside Real Estate Journal: postings
• Tom Murphy, PR Opinions: postings
• B.L. Ochman, What's Next Blog: postings
• Anthony V Parcero, eKetchum Digital Media Group, anthurian: postings
• Jeremy Pepper, The birth of POP! Public Relations: postings
• Evelyn Rodriguez, Crossroads Dispatches: postings
• Octavio Rojas, Blog de Octavio Isaac Rojas Orduña: postings
• Steve Rubel, Micro Persuasion: postings
• Todd Sattersten, A Penny For...: postings
• Trudy W. Schuett, WOLves: postings
• Roland Tanglao, Streamline: postings
• Philip Young, mediations: postings

Visitor Statistics

• Day 1 - PR in the Age of Participatory Journalism - Elizabeth Albrycht
• Day 2 - Corporate Blogging
• Day 3 - Making PR Work: Creativity and Strategy
• Day 4 - Crisis Management
• Day 5 - The State of the PR Profession
• Site Statistics and Trends
• Current stats provided by Site Meter

Links

• The New PR Wiki
• Headlines from PR blogs

Author: Administrator | Oct 9, 04 | Permalink | 0 comments
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The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

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