July 19, 2004
A participant’s final thoughts
We made it up as we went along. Global PR Blog Week began as a vague idea about creating a virtual conference. During months of discussions, via a Yahoo group list, ideas were tossed around, rejected or accepted, and refined,... (more)Author: Alice Marshall | Jul 19, 04 | Permalink
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Category: @ Alice Marshall | Final Thoughts
July 14, 2004
Bradley Peniston talks about blogs and their impact on Defense News
Bradley Peniston is Managing Editor of Defense News and author of Around the World with the US Navy. ALICE MARSHALL: You said you kept a blog in 1998, what was it about and is it still online? BRADLEY PENISTON: I was on assignment for Navy Times, traveling around the world with the U.S. fleet. I published a daily entry to Navy Times for about two months, trying to keep things a little lighter than my weekly dispatches to the paper. Alas, the posts were lost in the sands of a redesign a few years ago. (more)Author: Alice Marshall | Jul 14, 04 | Permalink
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Category: @ Alice Marshall | Topic 3 Making PR Work
Pitching small business stories
Reporters work for their editors - Mary Marshall Those of us who have the privilege of representing small business always struggle with the issue of newsworthiness. If Megakluge announces the future release of Vaporware 1.0, due to ship three years from now, it will be treated as news for no reason save that it came from Megakluge. But if you call from TheLittleEngineThatCould Technology Corp., you have to deal with the “Who are they?” issue. Presumably, your client hired you to solve that problem. (more)Author: Alice Marshall | Jul 14, 04 | Permalink
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Category: @ Alice Marshall | Topic 3 Making PR Work
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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