July 14, 2004
Should CEOs blog the brand?
One could take 'brand journalism' to its logical conclusion, where everyone –including its employees and even the CEO is communicating. This internal-external communications approach will certainly defy The Cluetrain Manifesto's Thesis # 53 which states that: "There are two conversations... (more)Author: Angelo Fernando | Jul 14, 04 | Permalink
| 5 comments
Category: @ Angelo Fernando | Topic 3 Making PR Work
Telling Brand Stories
Blogging is new to many of us who never imagined that something akin to gossip and story telling would impact deeply entrenched professions such as advertising, PR and journalism. But it has, giving rise to a journalism effect that fills... (more)Author: Angelo Fernando | Jul 14, 04 | Permalink
| 6 comments
Category: @ Angelo Fernando | Topic 3 Making PR Work
July 09, 2004
Telling Stories (behind our backs)
I’ve been dissatisfied with marketing (and the outdated model of the 4Ps) for as long as I can remember. It worked fairly well in the command and control culture, where the Coca Colas of this world produced their ‘one-sight, one... (more)Author: Angelo Fernando | Jul 9, 04 | Permalink
| 0 comments
Category: @ Angelo Fernando
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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