July 16, 2004
The PR Lessons of A Clueless Blog Pitch
The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about. Those who are looking at blogs are also pitching them and, from what I've seen, their... (more)Author: B.L. Ochman | Jul 16, 04 | Permalink
| 4 comments
Category: @ B.L. Ochman | Topic 5 State of PR Profession
July 15, 2004
What Could Your Company Do With A Blog?
PUBLIC RELATIONS AND BLOGGING: HOW SMART COMPANIES USE BLOGS FOR MARKETING SUCCESS The PR industry has taken a head-in-the-sand attitude about blogging. With everything we need to read already just to keep up, they say, how can we possibly add... (more)Author: B.L. Ochman | Jul 15, 04 | Permalink
| 1 comments
Category: @ B.L. Ochman | Topic 4 Crisis Management
Interview: Steve Outing on Blogging's Impact
To get an overview of blogging's impact on both traditional journalism and the practice of PR, I interviewed Steve Outing, a well-known expert in the field of online media and a noted digital journalist. Outing, who has been covering online... (more)Author: B.L. Ochman | Jul 15, 04 | Permalink
| 6 comments
Category: @ B.L. Ochman | Topic 4 Crisis Management
July 06, 2004
Good Marketing Blog Examples, Not Theory
My contributions to the event are two: - Examples of Companies Using Blog Siccessfully as Part of the Marketing Mix - Interview with noted digital journalist and blogger Steve Outing of Poynter.org's E-media Tidbits and Editor & Publisher - PR... (more)Author: B.L. Ochman | Jul 6, 04 | Permalink
| 0 comments
Category: @ B.L. Ochman | Announcements
B.L. Ochman
B.L. Ochman, president of whatsnextonline.com is an award-winning Internet PR and marketing strategist, journalist, blogger and sought after corporate speaker. She publishes the successful online newsletter What's Next Online, and the popular What's Next Blog. Since 1995, she has created... (more)Author: B.L. Ochman | Jul 6, 04 | Permalink
| 0 comments
Category: @ B.L. Ochman | Participants' bio
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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- Recent Entries
- The PR Lessons of A Clueless Blog Pitch
- What Could Your Company Do With A Blog?
- Interview: Steve Outing on Blogging's Impact
- Good Marketing Blog Examples, Not Theory
- B.L. Ochman
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