July 15, 2004
Now Is Too Late
Gerald Baron is the owner of a public relations and marketing company in Bellingham, Washington. Gerald’s book "Now is too late," describes Mr. Baron’s work with a gas pipeline company in the Pacific Northwest. The company had a major disaster,... (more)Author: John Cass | Jul 15, 04 | Permalink
| 0 comments
Category: @ John Cass | Topic 4 Crisis Management
July 13, 2004
Corporate Blogging Survey
I've been thinking about the value of corporate blogging and I thought a survey would help answer some of my questions. Here are my questions.... (more)Author: John Cass | Jul 13, 04 | Permalink
| 2 comments
Category: @ John Cass | Topic 2 Corporate Blogging
MicroSoft Corporate Blogs & Other Stories
Remember 1995. Bill Gates did not think the web was important. He nearly made a big blunder by not recognizing the web’s importance, but Microsoft eventually won the day against Netscape. Today, Bill Gates and other senior executives will not... (more)Author: John Cass | Jul 13, 04 | Permalink
| 1 comments
Category: @ John Cass | Topic 2 Corporate Blogging
July 01, 2004
The Value of Corporate Blogging
Last September I started my blog PR Communications with several goals in mind. One big goal was to understand the value of blogs. How did a corporate blog help a company to get a good return on investment for its... (more)Author: John Cass | Jul 1, 04 | Permalink
| 6 comments
Category: @ John Cass | Participants' thoughts
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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- Recent Entries
- Now Is Too Late
- Corporate Blogging Survey
- MicroSoft Corporate Blogs & Other Stories
- The Value of Corporate Blogging
- Recent Comments
- John Cass on Corporate Blogging Survey
- Neville Hobson, ABC on MicroSoft Corporate Blogs & Other Stories
- John Cass on The Value of Corporate Blogging