July 14, 2004
Micro Media Measurement
One of the biggest factors altering the media landscape and arguably impacting marketing and public relations programs is the rapidly growing influence of word-of-mouth behavior. Once confined to one-on-one conversations and “water cooler chatter,” word-of-mouth behavior has become a significant... (more)Author: Mike Manuel | Jul 14, 04 | Permalink
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Category: @ Mike Manuel | Topic 3 Making PR Work
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