July 16, 2004
The Seth Godin Interview
Global PR Blog Week Day 5: The Seth Godin Interview As PR Machine's producer, Robb Hecht, evangelizes the technological integration of blogs and RSS with brand advancement within the public relations practice, we were overjoyed during Global PR Blog Week... (more)Author: Robb Hecht | Jul 16, 04 | Permalink
| 4 comments
Category: @ Robb Hecht | Topic 5 State of PR Profession
July 14, 2004
PR Function To Head Up New Blog Brand Threat
Global PR Blog Week Day 3: PR Function To Head Up New Blog Brand Threat The Speed of Disruptive Messaging via RSS and Blog Pings are Changing the Rules of Engagement in the World of Micro Communications... (more)Author: Robb Hecht | Jul 14, 04 | Permalink
| 0 comments
Category: @ Robb Hecht | Topic 3 Making PR Work
July 13, 2004
Blogs Are Corporate Brand Threats
Global PR Blog Week Day 2: Corporate Brand Threat: Blogs & Disruptive Messaging The great power of the one-way brand marketing strategy via static print collateral, messaging and websites is losing ground to the interactive “talk-back” power of blogging. Are... (more)Author: Robb Hecht | Jul 13, 04 | Permalink
| 1 comments
Category: @ Robb Hecht | Topic 2 Corporate Blogging
July 12, 2004
The Great Global Conversation Begins
Day 1: The Great Global Conversation Begins: PR backed blogging initiatives must start driving the global brand conversations of our 24/7 online economy PR is about branding. And mass blogging finally puts the PR industry conversing directly and interactively with... (more)Author: Robb Hecht | Jul 12, 04 | Permalink
| 4 comments
Category: @ Robb Hecht
July 11, 2004
Robb Hecht
Robb Hecht will be participating in the week-long Global PR Blog event by focusing upon the double-edged sword issue of blogs: how blogs are corporate brand threats while also posing as corporate brand outreach tools. Hecht will end the week... (more)Author: Robb Hecht | Jul 11, 04 | Permalink
| 2 comments
Category: @ Robb Hecht | Participants' bio
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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- Recent Entries
- The Seth Godin Interview
- PR Function To Head Up New Blog Brand Threat
- Blogs Are Corporate Brand Threats
- The Great Global Conversation Begins
- Robb Hecht
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- David St Lawrence on The Seth Godin Interview
- Alice Marshall on Blogs Are Corporate Brand Threats
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