A BOOK BY OCTAVIO ROJAS

I know this is an online event about blogs and PR, but I am so happy... otherwise I won't dare to write this post, but it is official now: I will publish my first book on PR!

I've just met my editor and he was so enthusiastic with the project!

Since I am sharing with you guys this fantastic event (I feel so honoured to do so, because I've been reading your posts for months and I know how great professionals all of you are) I would like to ask you a favor, an easy one.

Would you provide me a list of your favourite PR books? I know I could have a bunch of them via Amazon or on some other online lilbraries, but I will feel more comfortable if great PR pros could recommend me what they think are the best PR books available.

Unfortunately, there are only a few PR books written in Spanish and they are too theoretical (this is why I am writing mine based on real life experiences), and I think that it is a good idea to revise some bibliography in English.

My book will be realeased in Spanish.

You could post a comment with your recommendations or answer me via email.

My essay will be available on Wednesday, see you then!

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Sé que este es un evento sobre blogs y relaciones públicas, pero estoy tan contento... de otra manera no me atrevería a escribir este post, pero ya es oficial: ¡publicaré mi primer libro sobre RRPP!

¡Acabo de reunirme con mi editor y estaba tan entusiasmado con el proyecto!

Como estoy compartiendo con ustedes este fantástico evento (me siento honrado de hacerlo, porque he estado leyendo sus posts por meses y sé cuán fantásticos profesionales son) me gustaría pedirles un favor, uno fácil.

¿Me podrían facilitar una lista de sus libros favoritos sobre RRPP? Sé que puedo tener un montón de éstos a través de Amazon o alguna otra librería online, pero me sentiría más cómodo is grandes profesionales de las RRPP me recomendaran los que, a su juicio, son los mejores libros de RRPP.

Por desgracia, hay muy pocos libros de RRPP en español y son demasiado teóricos (esa es la razón por la que estoy escribiendo el mío basado en experiencias de la vida real), y pienso que es una buena idea revisar alguna bibliografía en inglés.

Mi libro estará escrito en español.

Pueden dejar un post para sus recomendaciones o contestarme en mi correo electrónico.

Mi ensayo estará disponible el miércoles, ¡hasta entonces!

Author: Octavio Rojas | Jul 10, 04 | Permalink | 4 comments
Category: @ Octavio Rojas | Announcements

Comments

Congratulations, Octavio.
I have just been commissioned to write a book on PR ethics - it is a good feeling isn't it? What exactly are you writing about and who are you aiming it at? I am a lecturer in PR at the University of Sunderland will happily direct you to some (practical!) texts fom our reading lists. To get you started there are links to a couple of useful books on my Mediations blog.

Philip

Posted by: Philip Young at July 11, 2004 08:37 AM

congrats

It is not a PR book, but my favorite business book is Crossing the Chasm by Geoffry Moore.

Posted by: Alice Marshall at July 11, 2004 08:45 PM

Many thanks to you.

The book wil be about basic PR (how to write a press release, how to handle a media interview, how to...).

I am planning to write a serie of books. So, the next books will be about "vertical" PR: consumer, corporate, crisis, etc.

If you could give me a list of good PR books, I would really appreciate your help.

Cheers!

Posted by: Octavio Rojas at July 12, 2004 05:38 PM

Octavio: yo tambien estoy armando mi primer borrador de un libro de Relaciones Públicas, un poco de teoria, un poco de practica, pero orientado a practicas innovadoras. estamos en contacto.
saludos Matias

Posted by: Matias Fernandez at July 15, 2004 08:03 PM

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