Anita Campbell

Anita Campbell (that's me) is co-editor of Small Business Trends, a trend-tracking blog. I have over two decades of management experience helping companies grow. My co-editor, Dave Patterson, has over 3 decades of experience in all aspects of publishing, advertising and fundraising. Together, we like to think we make a great team to track what's happening in the small business market.

Small Business Trends is not a how-to site for small business. Rather, it provides market insights to companies large and small that sell to the small business market, by tracking developing trends and attitudes.

Why do you Blog?

Because it is the hottest trend on the Internet today.

And with its chronological format, blogging is perfect for tracking all the hot and happening stuff going on in the small business market.

Why is blogging important for PR?

People are overwhelmed by the sheer volume of information available on the Web today. Business blogs play an important role by filtering information by topic. And they typically get great search engine position. This combination of filtering and good search position is powerful.

A focused business blog can be a huge help to PR professionals to get the word out about new products and services or key company activities. And blogs can help shape public opinion.

What do you hope to see come out of this event? (ie outcomes)

(1) Participating in a ground-breaking event, as we believe Global PR Week is.

(2) Getting to know some of the globe's PR practitioners better.

What issue(s) will you be focusing on in your contribution and why?

We will be presenting a Case Study: using a blog as a tool to spot trends and forecast market behavior. We think PR practitioners will find this of great value for their clients.

Contact us!

We will be available from 10:00 AM to 12:00 Noon (Eastern U.S. time) on July 13th via instant messenger to answer questions. We can be reached at "Smallbiztrends" on AOL instant messenger, and "smallbiztrends" on Yahoo messenger during those times.

Comments

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends