Bernard Goldbach
Dynamic web content provides me some of the most satisfying and productive moments of my work day. As a freelance journalist and college lecturer in PR studies, I have written, blogged and developed interactive online content since 1996. Thanks to the efficiency of Really Simple Syndication (RSS), I can participate in key conversations that pop up throughout various parts of my professional space.
Why is blogging important for PR?
Use blogging to update your content and you remain in the crosshairs of Google and Yahoo. Use blogging to read the thoughts of others and you remain at the top of the PR zeitgeist. As this week will show, web-based PR tools increases the speed of information dissemination and the reach of a client’s message.
What do you see coming out of this event?
Good events connect people and ideas. This Global PR Week should offer this connectivity to leading voices in the PR industry. I don’t expect many more than 100 people to connect through blogging. Many more will hear about this programme and click on hyperlinks, read e-mail summaries and follow the site updates. They will learn about the effects of blogging in the PR industry. I expect to learn some important things too—especially about how to enhance dynamic communications, online pressrooms, content management for small businesses and web publishing tools that don’t break the bank.
What issue(s) will you be focusing on in your contribution and why?
My issue-of-the-day offers ways for PR professionals to leverage their messages through web blogs. I will show examples of a campaign gaining traction through an electronic metric that produces results. In a traditional business, the metric is culled through inches of printed space or minutes of air time. In the new media realm, the metric is more sophisticated, more granular. It’s important to understand these subtleties and to guide publics towards focusing their messages.
Author: Bernard Goldbach | Jul 11, 04 | Permalink
| 0 comments
Category: Participants' bio
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
- Links
- The New PR Wiki
- Recent Entries
- Looking forward to 2.0
- Site Statistics and Trends
- A participant’s final thoughts
- Traditional PR is dead - Long Live DIY PR
- Quiet is the new loud
- Recent Comments
- Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive
- George Mc Quade on The Battle Over PR
- Duncan Adams on Robert Scoble interviewed on Corporate Blogging
- Kevin O'Keefe on How to launch a corporate blog for a professional services organization
- William Luu on Site Statistics and Trends
Comments