Corporate Blogging
I think there is a lot of power in corporate blogging. It seems some think everyone has drunk the koolaid and aren't looking back. Let me try to give a realistic view.
At 800CEOREAD, our weblog is a PR tool for the company and authors we sell. We are working to be the leading information provider on business books and business book publishing. We do this through "signed" book reviews, excerpts, author visits. etc. This expertise and knowledge has our readers spending 2 to 7 minutes with our brand every day. I think that is pretty compelling.
We have two things going for us. The first is the fact that there is always new content being developed. That means there is always news to be reported. The second is a vacuum. Our blog is filling a space that many would think too small to even bother with. For us, it fits perfectly with what we do.
Author: Todd Sattersten | Jul 13, 04 | Permalink
| 1 comments
Category: @ Todd Sattersten | Topic 2 Corporate Blogging
I believe corporate blogging will become even bigger over the years as more and more companies start to blog and more and more CEOs jump on the wagon. Once people begin the see the value of the "buzz," more visibility will surface for their products and messages.
Posted by: Tara Hall - Weber Shandwick Web Relations at July 16, 2004 07:38 PM
- About
- The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
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