Corporate Blogging Survey

I've been thinking about the value of corporate blogging and I thought a survey would help answer some of my questions. Here are my questions.

1) Why do you blog for your company?
2) What goals did you set for the blog?
3) How do you think your blog fits into your company's communications strategy?
4) Tell me about the publishing mechanics of your blog. How often do you publish? How do you decide what to publish? Any special publishing techniques?
5) Who writes the blog? Who contributes to the blog on a regular basis?
6) Have you achieved your original communications goals?
7) Were there any any unexpected communications or learning consequences as a result of publishing your blog?

New Questions:
8) How have you built better relationships with customers?
9) Macromedia, MicroSoft and other companies are encouraging more of their employees to blog. How do all of these different voices together affect the direction of a company?

Here is a list of the people kind enough to post answers to my corporate blogging survey. If you would like to post answers, either post them on this blog, my blog or the PR Global Wiki Corporate Blogging Survey page.

· John Dowdell, Macromedia.
· Sean Corfield, Macromedia.
· Brooke Brown, OnClick
· Heather Hamilton, Microsoft
· Gary Lerhaupt, Dell

Author: John Cass | Jul 13, 04 | Permalink | 2 comments
Category: @ John Cass | Topic 2 Corporate Blogging

Comments

Will you share some of the results here?

Posted by: Elizabeth Albrycht at July 13, 2004 08:02 AM

Elizabeth,

I am glad you asked that question. The answers to the survey are posted on the Global PR Wiki Week website. Check the link above.

As I am new to wiki's I am finding the wiki is a great resource for managing the survey. The survey is beyond the limits of my blog..

John

Posted by: John Cass at July 13, 2004 09:41 AM

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends