Dave Austin

I'm a corporate blogger and sales person for Intraware Inc. and I hope my frontline perspective will be a positive addition to this event. My written contribution to this event will be a small introduction to blogging for executives unfamiliar with the blogging phenomenon.

Why do you blog?
I write my company's corporate blog because I feel that my company's story isn't being heard. Blogging is inexpensive, a cinch technically, and a great new medium for corporate communication.
Why is blogging important for PR?
Telling your story with a good blog beats the heck out of issuing sterile press releases.
What do you hope to see come out of this event?
I'd be pleased if someone was able to learn something from my contribution to the conference and I'd like to see if any new techniques emerge for companies to leverage the blog medium.
What issue(s) will you be focusing on in your contribution and why?
I've written a brief piece for a non-tech executive who is unfamiliar with the blog concept. Hopefully the reader will get a better understanding of why such a simple publishing tool and its related technologies are garnering so much attention.

Comments

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends