Global PR Blog Week 1.0

Elizabeth,

Here is an earlier posting on my blog about personality, your point 1.

Personality is important to a blog. If you can reveal more of your personality, if you tell jokes, or posting in a humorous way, I believe your copy will have a greater likelihood of being read.

Yes, I do think acting like David Letterman from the Late Show will help. This might seem strange for a businessperson, not really, you have to both present information that educates, and entertains.

The founders of Parker LePla, a really good PR and Branding company, in Seattle Washington, wrote a book about "integrated branding". In their book the founders describe how understanding a company's story and telling that story to your customers on a regular basis is important to building brand, especially if that story links into how your customer's perceive the value they will get from your company's brand.

Telling your story, your ongoing story, you reveal something about your personality, and the personality and value of your company. Your audience will want to read that story; it will add a human face to your company through the blog or web site.

An example of this in action comes from a recent article at MarketingSherpa.com, Phil Libin, the President of CoreStreet, Ltd runs a web site called www.vastlyimportant.com, a tongue in cheek look at his business life, his company's and industry's development. Phil is now getting a lot of traffic, some not all relevant to his business (the most successful page is this one a toy robot), but he is starting to get sales referrals and media leads.

One last tip I think its important to post your picture on your blog, again that human face really builds a relationship with your audience.

John

Posted by: john Cass at July 14, 2004 11:22 PM