Day 3: Emergence of Ideas

Today was another great day, with lots of valuable posts and commentary on topics such as micro media measurement, the emergence of "brand journalism" as a meme, how to get media attention for small businesses, ways to use blogs for community building and the growth in importance of blogs in Spanish-speaking countries.

The comments are still piling up on topics for Day 1 and Day 2, so don't forgot to check back in with your favorite posts from time to time.

Some emerging questions and ideas:

1) Old PR/marketing's need for "deliverables" is bumping up against the New PR's delivery of "intangibles." Here and here.

2) What are the benefits to corporations of charitable sponsorships? Commercial sponsorships? There are some comments here, but I think there are many more things to be said. Stop on by and add your two cents.

3) Why don't the media what to hear about customer implementations when they concern small businesses?

4) Is there something special about American culture that lends itself to corporate blogging? Octavio writes in his post about the adoption of corporate blogging in Spanish-speaking countries:

"in order to enter the blogosphere they must take themselves off the pedestal on which they think leaders should be placed, and be closer to thousands of people in a direct way, without any obstacles...is hard for me to believe that a politician, a high-ranking official or an executive in Mexico, Spain, Peru or Argentina, would agree to write a blog."

5) Steve Rubel's interview with Jay Rosen has generated the most comments of all of the posts in this blog. Jay also posted about Global PR Blog Week on his blog, also generating lots of comments. These two posts and comment streams contain very important discussions to all PR people. Please join in!

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About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends