Day 4: Emergence of Ideas

Our topic for Day 4 was Crisis Management. A major theme that emerged was the need for planning ahead, for example, through following an ongoing risk communications process and by creating a crisis communications kit. In other content, Kevin Dugan provides an excellent analysis of the Martha Stewart crisis, and interviews with two influential journalists, Dan Gillmor and Steve Outing, are available.

Some other interesting ideas emerged:

1) Speed is of the essence in a crisis situation, the blogging can be the answer, as PR/communications has control over posting the content vs. waiting for the IT department. Here and here.

2) Given the negative, cynical tendencies of mainstream media, the blogosphere can offer an alternative, more positive viewpoint of a crisis. Alice Marshall comments on this on the Blogging in a Crisis post.

3) You can't treat bloggers the same as journalists, as they generally don't come from that background, and don't understand the intricacies of "off the record."

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About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends