Day 5: Emergence of Ideas

On the last day of Global PR Blog Week, we tackled the topic of the State of the PR Profession. As one might expect, this generated an incredibly wide variety of posts, including interviews with luminaries like Seth Godin, Jack O'Dwyer and Richard Edelman. The state of the profession was examined from multiple angles, including ethics, professionalization/need for accreditation, the role of PR in facilitating the learning process inside organizations, and from the results of a survey of PR professionals ourselves.

Some highlights:

1) Constantin issues a challenge to the Global PR Blog Week and the wider communities of PR professionals and academics worldwide to create a code of online PR conduct.

2) The idea that constantly evolving online content, i.e., content that is new and current, is viewed as [therefore?] credible. This in the discussion of dynamic communications.

3) With the internet becoming the preferred news source for millions, how does the PR industry have to change (a theme that has been pervasive throughout this week)?

4) How do PR agencies, from the large international conglomerates to boutiques and networks, view their practices in today's economic climate? Here.

5) Most corporations view customer feedback as a cost and threat vs. an opportunity. Here.

6) PR people in the US care about being ethical to society. Here.

Comments

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends