My contributions to the event are two:
- Examples of Companies Using Blog Siccessfully as Part of the Marketing Mix
- Interview with noted digital journalist and blogger Steve Outing of Poynter.org's E-media Tidbits and Editor & Publisher
- PR Lessons of Clueless Blog Pitches (aka) How to Pitch Bloggers
While many companies are still scratching their heads wondering what blogs are and whether they are a fad, many companies from Microsoft to Jones Soda are successfully using blogs as part of their marketing and PR efforts.
I will provide examples and links. No theory. No fluff.
Author: B.L. Ochman | Jul 6, 04 | Permalink
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Category: @ B.L. Ochman | Announcements
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