Greetings!

I’m Trudy W. Schuett, multi-blogger, writer, and pretty good cook. Although I am not like the others – an official PR professional – I write how-to’s and info for writers who promote their works, and PR is a portion of that kind of effort. Trevor has kindly invited me to be part of this event because I’m also a blog evangelist. I spend a lot of time telling people about the variety of ways a blog can be used, and how easy they are to set up and maintain.

Businesses of all sizes, non-profits and government entities can and do benefit from using blogs, either for internal communications or addressing the public. They can save time and money, while using a more-efficient means to ensure a message gets where it’s intended to go. They can also give stakeholders and constituents a better opportunity to have their voices heard.

Blogs are not just for kids or computer geeks. They are for anyone with a need to publish and reach the maximum number of people with the minimum budget and tech expertise. A blog is a content management system. The technology does not determine the content. There is no rule anywhere that says you must use a blog for a personal diary, pictures of your cats, or anything else.

My presentation on blogging for business, non-profits and government takes place here on Tuesday, July 13. I’ll be available to answer questions and join the discussion from 7am to 12pm EDT. I’d like to encourage discussion among participants, as you’d do in an informal presentation with everyone sitting in the same room. My role here is more as a facilitator rather than a lecturer. You may have ideas or points to make that I haven’t thought of yet, so go right ahead and make your point.

I’ll be giving you the basic, nuts-and-bolts information you need to set up a blog for yourself or your organization, along with some ideas on how you can use one. I’m not a computer geek, I’m one of those individuals who knows just enough about websites and stuff to be dangerous ;>) so the emphasis will be on blogs that are hosted at a service, rather than the kind where you need to download software and provide your own webspace and/or server.

I’ll review some of the services available, and give you pointers on which service may be the right one for your needs, and some advice on what to look for in a bloghost. As a multi-blogger with seven blogs, I regularly use three different bloghosts and have test-driven others. I maintain blogs not only for myself, but for my church and my local Chamber of Commerce here in Yuma AZ.

There will also be an overview on the blogosphere as it is today, and the ways you can get yourself noticed, if you choose a public blog. If what you need is something for enhanced internal communications, I’ll show how you can do that, too.

There is some time before the event takes place, so if you’d like some ideas and information beforehand, why not visit my “main” blog at
http://wolves.typepad.com

Author: Trudy W. Schuett | Jun 28, 04 | Permalink | 0 comments
Category: @ Trudy W. Schuett | Participants' thoughts

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About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends