John Mudd

You may have heard of Mudd Jeans, Mudd Mask or Puddle of Mudd, but John Mudd is not personally associated with any of them. He's a Realtor with Exit Realty Suncoast in Florida's Tampa Bay area, where he specializes in luxury home, beach and waterfront condo sales. He's also a freelance PR practitioner and a partner in the joint venture, Sensory Media. You may have heard of some of their titles, such as Sensory Impact, Wrist Fashion or Band Baja. They're about to launch a new real estate Web magazine, which Mudd will mention during his blog webinar on Tuesday, July 13. This isn't his claim to fame, though, as a blogger. That happened in 2002 when the St. Petersburg Times "stumbled" over his then public relations blog (of course, there also was that little incident with the porn star who ran for governor of California, but we can't put that here - this is a family friendly event blog!). Mudd has been using blogs as business tools ever since. Mudd was featured in Florida Realtor Magazine and Inman News earlier this year for his blogging expertise. During his webinar Mudd will show you how you can use blogs to increase your (your company's or organization's) sales, influence the news and become an overnight expert in your field, so be sure you return to this blog on July 13th!

Why do you blog?

Blogging is a wonderful business tool. I can inform clients and potential clients while attracting new ones because of my knowledge.

Why is blogging important to PR?

Because it's constant communication and it allows you to communicate directly with the public. That establishes the trust that you need to make your business successful.

What do you hope to see come out of this event?

I hope I can teach others the wonderful aspects about blogging that I have learned.

What issue(s) will you be focusing on in your contribution and why?

I will be focusing on how businesses can use blogs to increase their sales, influence media and become overnight experts without spending millions on advertising, all with a blog.

Comments

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends