Robb Hecht

Robb Hecht will be participating in the week-long Global PR Blog event by focusing upon the double-edged sword issue of blogs: how blogs are corporate brand threats while also posing as corporate brand outreach tools. Hecht will end the week by interviewing Seth Godin, former Yahoo! VP of Marketing, named "the Ultimate Entrepreneur for the Information Age" by Business Week, and bestselling author of five books on marketing: Free Prize Inside, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough and Purple Cow.

Hecht is a PR and marketing communications strategist with more than 10 years of public relations, marketing and communications experience. He currently serves as Chief Strategist of Hecht Consulting, a boutique PR and marketing communications consultancy in New York City. Hecht evangelizes the technological integration of brand advancement and public relations with the application of blogs and RSS feeds. He authors the PR Machine weblog, which tracks how blogs and branding are integrating within the public relations practice. During his career, Hecht has facilitated and managed ROI-focused integrated marketing communications campaigns across a range of industries for B2B and B2C clients, including Interpublic, E*TRADE Financial, Discovery Networks, Volt Services Group, ProcureStaff.com, Winstar Telecommunications, Office.com, Kiplinger.com, 24/7 Real Media, Cendant, Inacom, and Bozell Sawyer Miller Group/Weber Shandwick. He can be reached at rhecht (at) hechtcom.com

Author: Robb Hecht | Jul 11, 04 | Permalink | 2 comments
Category: @ Robb Hecht | Participants' bio

Comments

I like the fact that you have finally moved from out behind the PR Machine cover (unlike all the other bloggers, you've stayed quietly in the background for the past year). It's nice to finally see the man behind the blog. Great background. Good Luck!

Posted by: PR Pro at July 12, 2004 02:03 PM

How do you think PR will change the healthcare industry within the next 5-10 years? Will it continue to provide this black cloud over the pharmaceutical company? How can this image be changed?

Posted by: Healthcare Interest at July 14, 2004 08:37 PM

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends