Tom Murphy

I will be looking at the "State of Public Relations" as part of the Global PR Blog Week initiative. I hope to include not only my own thoughts and opinions (of which there is no shortage :-) but also the thoughts and opinions of a wide selection of practitioners with the results from a recent online survey I conducted. As part of the session I also hope to look at how PR is changing, what's happening to our audience(s) and how can we adapt to a changing environment.

Why do you blog?

I fell into blogging about two and a half years ago when I was looking for a means of collecting together all the various PR web links I had. I put them all on a website and low and behold people starting reading and commenting on them....

....Over a thousand posts later, the PR blog landscape has blossomed with over thirty PR practitioners regularly writing and musing on the business and the challenges facing us.

I blog to cater for my love of the sound of my voice :-) and also because it challenges my thinking about PR, marketing and online communication.

And why is blogging important for PR?

I think that Blogs are important to PR for two reasons. First of all they provide a great medium for looking at the changes and issues facing the profession and secondly they illustrate how the practice of PR is evolving.

We are moving toward a time when PR people will be increasingly communicating directly with the audience, when PR people will be using a host of new tools alongside the tried and tested techniques to help organizations communicate more effectively with their customers and prospects. As the Cluetrain Manifesto claimed nearly five years ago: "Markets are Conversations"

What do you hope to see come out of this event?

I think this event provides a great opportunity to bring together a wide range of people to discuss Public Relations and more importantly an opportunity for a large number of PR practitioners in different industries, markets and countries to learn, share and discuss how the profession is changing, developing and performing. That's an exciting prospect.

What issue(s) will you be focusing on in your contribution and why?

I along with a number of others will be focusing on the state of public relations. In particular I'll be looking at how PR is reacting to the changing communications environment, how people feel PR is developing and any other area that readers or participants want to cover.

Author: Tom Murphy | Jul 7, 04 | Permalink | 0 comments
Category: @ Tom Murphy | Participants' thoughts

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About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Looking forward to 2.0; Site Statistics and Trends; A participant’s final thoughts; Traditional PR is dead - Long Live DIY PR; Quiet is the new loud

Recent Comments: Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; George Mc Quade on The Battle Over PR; Duncan Adams on Robert Scoble interviewed on Corporate Blogging; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; William Luu on Site Statistics and Trends