Global PR Blog Week 1.0

July 19, 2004

Traditional PR is dead - Long Live DIY PR

I stand by my original thesis that PR is dead. Based on the comments I received, I will modify it as: Traditional PR is dead. Long live DIY PR! DIY PR will be the authentic voice of corporations. And it... (more)

July 13, 2004

Day 2: Emergence of Ideas

The topic for our second day was Corporate Blogging. This generated a multitude of posts, including an interview with uber-corporate-blogger Robert Scoble, a discussion of ethics in PR and many, many how-to articles. The full list can be found here.... (more)

Corporate Blogging

I think there is a lot of power in corporate blogging. It seems some think everyone has drunk the koolaid and aren't looking back. Let me try to give a realistic view. At 800CEOREAD, our weblog is a PR tool... (more)

Author: Todd Sattersten | Jul 13, 04 | Permalink | 1 comments
Category: @ Todd Sattersten | Topic 2 Corporate Blogging

Getting blog postings into search engines

How to instantly get your business blog postings to show up in the search engines Search engines love blogs. Blogs tend to be frequently updated, contain fresh insights on hot topics, link to other sites, and provide resources for further... (more)

Author: Don Crowther | Jul 13, 04 | Permalink | 1 comments
Category: @ Don Crowther | Topic 2 Corporate Blogging

Blogging For More Sales, To Influence the Media and Show Your Expertise

So it's almost the end of the 4th quarter, and you're really not quite sure whether or not your company's going to come out a winner when it comes to earnings, or perhaps you're a single salesperson in a company... (more)

Author: John Mudd | Jul 13, 04 | Permalink | 3 comments
Category: @ John Mudd | Topic 2 Corporate Blogging

How to launch a corporate blog for a professional services organization

Traditionally, branding is associated with physical products and consumer packaged goods. But branding has become a crucial part of business for the service industry, which today employs more people than all other industries combined. And mergers and acquisitions in combination... (more)

Author: Hans Kullin | Jul 13, 04 | Permalink | 3 comments
Category: @ Hans Kullin | Topic 2 Corporate Blogging

Constructive Bridges

[Note: This posting aggregates three separate postings: Constructing Bridges, Continuous Mindshare, and Interactive Engagement.] Constructing Bridges Many blogs "preach to the choir." This has quite a lot of value as well in terms of inspiring and rallying converted constituents. But... (more)

Author: Evelyn Rodriguez | Jul 13, 04 | Permalink | 1 comments
Category: @ Evelyn Rodriguez | Topic 2 Corporate Blogging

Thought Leadership, Evangelism in Blogs

[Note: This posting aggregates three separate postings: Thought Leadership, Evangelism in Blogs, Creative Passion, and Contextual Relevance.] Thought Leadership, Evangelism in Blogs Almost everyone, even personal blogs, are 'evangelizing' something - whether that is their favorite presidential candidate, the strategic... (more)

Author: Evelyn Rodriguez | Jul 13, 04 | Permalink | 2 comments
Category: @ Evelyn Rodriguez | Topic 2 Corporate Blogging

Perfectionism, Identity and Blogs

One thing I've noted both first-hand and witnessing other bloggers initiating into the world of corporate blogs is the effect that authorship - a by-line - has to create an online identity. This is a vital component of the successful... (more)

Author: Evelyn Rodriguez | Jul 13, 04 | Permalink | 0 comments
Category: @ Evelyn Rodriguez | Topic 2 Corporate Blogging

Thoughts on Thought Leadership

I'm a big fan of the book "Momentum: How Companies Become Unstoppable Market Forces" (see my review here and follow-up here) and found it invaluable in terms of its view of thought leadership and establishing momentum for 'digital products' -... (more)

Author: Evelyn Rodriguez | Jul 13, 04 | Permalink | 0 comments
Category: @ Evelyn Rodriguez | Topic 2 Corporate Blogging

Case Study: Blogging to Spot Trends & Forecast Markets

Small Business Tends LLC is a company that uses blogs to spot trends and forecast the likely behavior of the small business marketplace. For nearly a year now we have been collecting and organizing information about small business. The process... (more)

Author: Anita Campbell | Jul 13, 04 | Permalink | 0 comments
Category: @ Anita Campbell | Topic 2 Corporate Blogging

Blogs Are Corporate Brand Threats

Global PR Blog Week Day 2: Corporate Brand Threat: Blogs & Disruptive Messaging The great power of the one-way brand marketing strategy via static print collateral, messaging and websites is losing ground to the interactive “talk-back” power of blogging. Are... (more)

Author: Robb Hecht | Jul 13, 04 | Permalink | 1 comments
Category: @ Robb Hecht | Topic 2 Corporate Blogging

A Very Brief Look at Blogging for the Uninitiated Executive

As usual the latest deluge of internet hype this time concerning blogs, bloggers, and blogging is doing more to nauseate us than enlighten us. Just about every techno-wonk in every type of publication around has written something about how blogs... (more)

Author: Dave Austin | Jul 13, 04 | Permalink | 14 comments
Category: @ Dave Austin | Topic 2 Corporate Blogging

Blogs And Google PageRank

Like most webmasters, you face a constant uphill battle every day, in your attempts to increase your Google PageRank. You see other websites with PageRanks of 5, 6, 7, and even more, and wonder why it’s such a struggle for... (more)

Author: Wayne Hurlbert | Jul 13, 04 | Permalink | 0 comments
Category: @ Wayne Hurlbert | Topic 2 Corporate Blogging

Blogs As A Website Promotional Tool

You have probably heard much discussion about the new phenomenon of weblogs, more popularly referred to as blogs. Long dismissed by serious webmasters and business people, blogs were thought to be the sole province of angst ridden teenagers, and a... (more)

Author: Wayne Hurlbert | Jul 13, 04 | Permalink | 0 comments
Category: @ Wayne Hurlbert | Topic 2 Corporate Blogging

Corporate Blogging Survey

I've been thinking about the value of corporate blogging and I thought a survey would help answer some of my questions. Here are my questions.... (more)

Author: John Cass | Jul 13, 04 | Permalink | 2 comments
Category: @ John Cass | Topic 2 Corporate Blogging

MicroSoft Corporate Blogs & Other Stories

Remember 1995. Bill Gates did not think the web was important. He nearly made a big blunder by not recognizing the web’s importance, but Microsoft eventually won the day against Netscape. Today, Bill Gates and other senior executives will not... (more)

Author: John Cass | Jul 13, 04 | Permalink | 1 comments
Category: @ John Cass | Topic 2 Corporate Blogging

Introduction

How Non-Profit Organizations and Local Governments Can Use Blogs to Communicate with the Public -- Part One There are so many practical uses for blogs it’s hard to know where to begin. For this reason, I’m going to start from... (more)

Author: Trudy W. Schuett | Jul 13, 04 | Permalink | 0 comments
Category: @ Trudy W. Schuett | Topic 2 Corporate Blogging

All the Basics in One Place

How Non-Profit Organizations and Local Governments Can Use Blogs to Communicate with the Public -- Part Two Avoid Bad Websites! If you visit a random group of websites in either of our categories, you shouldn’t be surprised to find a... (more)

Author: Trudy W. Schuett | Jul 13, 04 | Permalink | 0 comments
Category: @ Trudy W. Schuett | Topic 2 Corporate Blogging

Blogs for Government

How Non-Profit Organizations and Local Governments Can Use Blogs to Communicate with the Public -- Part Three When was the last time you heard something like this from a citizen/constituent? “Thanks for explaining the situation. I had misunderstood the way... (more)

Author: Trudy W. Schuett | Jul 13, 04 | Permalink | 2 comments
Category: @ Trudy W. Schuett | Topic 2 Corporate Blogging

PR is dead

The following rant was inspired by Doc Searls and Ross Mayfield. Thanks to Constantin et al for the soapbox. I don't believe in public relations. I am not a PR pro and never want to be. I just want people... (more)

Author: Roland Tanglao | Jul 13, 04 | Permalink | 19 comments
Category: @ Roland Tanglao | Topic 2 Corporate Blogging

Blogs for Non-Profit Orgs

How Non-Profit Organizations and Local Governments Can Use Blogs to Communicate with the Public -- Part Four Americans Give $241 Billion To Charity In 2003 2.8 percent growth in contributions is highest rate seen since 2000 One thing that all... (more)

Author: Trudy W. Schuett | Jul 13, 04 | Permalink | 2 comments
Category: @ Trudy W. Schuett | Topic 2 Corporate Blogging

Are ethics good business?

Welcome - you are in the company of honest, decent people who not only value truth and transparency but also believe ethics is good business. (Whether they are honest and truthful because they were born that way, or because that's... (more)

Author: Philip Young | Jul 13, 04 | Permalink | 2 comments
Category: @ Philip Young | Topic 2 Corporate Blogging

Robert Scoble interviewed on Corporate Blogging

Microsoft's Robert Scoble — the Scobelizer — is very much at the coal face when it comes to blogging in a corporate environment. In this interview he draws on his experience, at Microsoft and before, to provide some real insights... (more)

Author: Trevor Cook | Jul 13, 04 | Permalink | 4 comments
Category: @ Trevor Cook | Topic 2 Corporate Blogging

July 12, 2004

Let's chat!

Tomorrow — in addition to a busy schedule of postings — our event will become more interactive. All the authors will respond to your comments and questions throughout the day; some of them will be available for chat during the... (more)

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Traditional PR is dead - Long Live DIY PR; Day 2: Emergence of Ideas; Corporate Blogging; Getting blog postings into search engines; Blogging For More Sales, To Influence the Media and Show Your Expertise

Recent Comments: Roland Tanglao on Traditional PR is dead - Long Live DIY PR; john Cass on Day 2: Emergence of Ideas; Tara Hall - Weber Shandwick Web Relations on Corporate Blogging; Morten Jacobsen on Getting blog postings into search engines; John Mudd on Blogging For More Sales, To Influence the Media and Show Your Expertise; Kevin O'Keefe on How to launch a corporate blog for a professional services organization; spocko on Constructive Bridges; Evelyn Rodriguez on Thought Leadership, Evangelism in Blogs; Alice Marshall on Blogs Are Corporate Brand Threats; Rick Barry on A Very Brief Look at Blogging for the Uninitiated Executive; John Cass on Corporate Blogging Survey; Neville Hobson, ABC on MicroSoft Corporate Blogs & Other Stories; Trudy W. Schuett on Blogs for Government; Jon Husband on PR is dead; Trudy W. Schuett on Blogs for Non-Profit Orgs; Philip Young on Are ethics good business?; Duncan Adams on Robert Scoble interviewed on Corporate Blogging