Global PR Blog Week 1.0

July 14, 2004

Day 3: Emergence of Ideas

Today was another great day, with lots of valuable posts and commentary on topics such as micro media measurement, the emergence of "brand journalism" as a meme, how to get media attention for small businesses, ways to use blogs for... (more)

Developing Interactive PR Strategies

As strategic visionaries who have become drunk with confidence in their own thought-leadership abilities, PR-practioners often fall victim to their own hype, selling clients on the glories of the "Big Idea" du jour. Based on the belief that this new... (more)

Author: Anthony V Parcero | Jul 14, 04 | Permalink | 1 comments
Category: @ Anthony V Parcero | Topic 3 Making PR Work

The 5 stupidest PR tactics

The 5 Stupidest PR Tactics That Almost Every Company Tries Want to make sure that the resources you spend on public relations (both time and money) are spent effectively? Then avoid, or at least very carefully weigh the downsides, as... (more)

Author: Don Crowther | Jul 14, 04 | Permalink | 9 comments
Category: @ Don Crowther | Topic 3 Making PR Work

Micro Media Measurement

One of the biggest factors altering the media landscape and arguably impacting marketing and public relations programs is the rapidly growing influence of word-of-mouth behavior. Once confined to one-on-one conversations and “water cooler chatter,” word-of-mouth behavior has become a significant... (more)

Author: Mike Manuel | Jul 14, 04 | Permalink | 2 comments
Category: @ Mike Manuel | Topic 3 Making PR Work

Should CEOs blog the brand?

One could take 'brand journalism' to its logical conclusion, where everyone –including its employees and even the CEO is communicating. This internal-external communications approach will certainly defy The Cluetrain Manifesto's Thesis # 53 which states that: "There are two conversations... (more)

Author: Angelo Fernando | Jul 14, 04 | Permalink | 5 comments
Category: @ Angelo Fernando | Topic 3 Making PR Work

Peeling back the tech details

The most important thing about the technology in front of you is that it does not get in the way of the message you need to promote. So if you want to penetrate the online world with themes that sell... (more)

Author: Bernard Goldbach | Jul 14, 04 | Permalink | 1 comments
Category: @ Bernard Goldbach | Topic 3 Making PR Work

Bradley Peniston talks about blogs and their impact on Defense News

Bradley Peniston is Managing Editor of Defense News and author of Around the World with the US Navy. ALICE MARSHALL: You said you kept a blog in 1998, what was it about and is it still online? BRADLEY PENISTON: I was on assignment for Navy Times, traveling around the world with the U.S. fleet. I published a daily entry to Navy Times for about two months, trying to keep things a little lighter than my weekly dispatches to the paper. Alas, the posts were lost in the sands of a redesign a few years ago. (more)

Author: Alice Marshall | Jul 14, 04 | Permalink | 0 comments
Category: @ Alice Marshall | Topic 3 Making PR Work

Telling Brand Stories

Blogging is new to many of us who never imagined that something akin to gossip and story telling would impact deeply entrenched professions such as advertising, PR and journalism. But it has, giving rise to a journalism effect that fills... (more)

Author: Angelo Fernando | Jul 14, 04 | Permalink | 6 comments
Category: @ Angelo Fernando | Topic 3 Making PR Work

PR Function To Head Up New Blog Brand Threat

Global PR Blog Week Day 3: PR Function To Head Up New Blog Brand Threat The Speed of Disruptive Messaging via RSS and Blog Pings are Changing the Rules of Engagement in the World of Micro Communications... (more)

Author: Robb Hecht | Jul 14, 04 | Permalink | 0 comments
Category: @ Robb Hecht | Topic 3 Making PR Work

Step-by-step promotion

If you already blog, you use a tool that can promote clients. Elements of your writing become part of a larger mass of information that is trawled and combed by Internet search engines. Linkages between your message and other related... (more)

Author: Bernard Goldbach | Jul 14, 04 | Permalink | 0 comments
Category: @ Bernard Goldbach | Topic 3 Making PR Work

Pitching small business stories

Reporters work for their editors - Mary Marshall Those of us who have the privilege of representing small business always struggle with the issue of newsworthiness. If Megakluge announces the future release of Vaporware 1.0, due to ship three years from now, it will be treated as news for no reason save that it came from Megakluge. But if you call from TheLittleEngineThatCould Technology Corp., you have to deal with the “Who are they?” issue. Presumably, your client hired you to solve that problem. (more)

Author: Alice Marshall | Jul 14, 04 | Permalink | 5 comments
Category: @ Alice Marshall | Topic 3 Making PR Work

Las posibilidades de la blogósfera para las RRPP en los países hispanohablantes

A pesar de ser la segunda lengua más hablada en el mundo, el español está a años luz de tener una presencia similar en el mundo internet. Esta situación puede trasladarse perfectamente a la blogósfera. Apenas un par de medios... (more)

Author: Octavio Rojas | Jul 14, 04 | Permalink | 0 comments
Category: @ Octavio Rojas | Topic 3 Making PR Work

Possibilities of the blogosphere for the PR industry in Spanish-speaking countries

In spite of being the second most spoken language in the world, Spanish is light-years away from having a similar presence on the Internet. This situation can be transferred perfectly to the blogosphere. Only two media in Spanish speaking countries... (more)

Author: Octavio Rojas | Jul 14, 04 | Permalink | 3 comments
Category: @ Octavio Rojas | Topic 3 Making PR Work

Tools for Building Communities

Back in the late 90s, it seemed every other business plan I saw had "building community" as a major component. These were the wild and wacky days of the web gold rush, and the one identified way to make money... (more)

Author: Elizabeth Albrycht | Jul 14, 04 | Permalink | 2 comments
Category: @ Elizabeth Albrycht | Topic 3 Making PR Work

July 13, 2004

Chat schedule for July 14

Some of the authors scheduled to post on July 14 will be available for chat during their "office hours" (all hours EST): Elizabeth Albrycht — 4 am - 2 pm, via Yahoo! Messenger (e_albrycht) Angelo Fernando — 9.30 am to... (more)

Author: Administrator | Jul 13, 04 | Permalink | 0 comments
Category: Announcements | Topic 3 Making PR Work

July 12, 2004

Let's chat!

Tomorrow — in addition to a busy schedule of postings — our event will become more interactive. All the authors will respond to your comments and questions throughout the day; some of them will be available for chat during the... (more)

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Day 3: Emergence of Ideas; Developing Interactive PR Strategies; The 5 stupidest PR tactics; Micro Media Measurement; Should CEOs blog the brand?

Recent Comments: Franz Winner on Developing Interactive PR Strategies; Sue Markgraf on The 5 stupidest PR tactics; Elizabeth Albrycht on Micro Media Measurement; Elizabeth Albrycht on Should CEOs blog the brand?; Elizabeth Albrycht on Peeling back the tech details; Angelo Fernando on Telling Brand Stories; Elizabeth Albrycht on Pitching small business stories; Octavio Rojas on Possibilities of the blogosphere for the PR industry in Spanish-speaking countries; Dan Forbush on Tools for Building Communities