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Global PR Blog Week 1.0

Program
Final program
Topics
PR in the Age of Participatory Journalism
Corporate Blogging
Making PR Work: Creativity & Strategy
Crisis Management
The State of the PR Profession
Orientation
Welcome
What's a Weblog?
How to Get Updates
Posting Etiquette
Archives
July 2004
June 2004


 

July 16, 2004

The Martha Stewart Crisis

Whether you consider Martha Stewart a criminal, hero or victim, her sentencing signals the end of a long, punishing crisis. This analysis will focus on what Stewart did right and wrong from a public relations perspective; and how the scandal... (more)

Author: Kevin Dugan | Jul 16, 04 | Permalink | 4 comments
Category: @ Kevin Dugan | Topic 4 Crisis Management

 

July 15, 2004

Day 4: Emergence of Ideas

Our topic for Day 4 was Crisis Management. A major theme that emerged was the need for planning ahead, for example, through following an ongoing risk communications process and by creating a crisis communications kit. In other content, Kevin Dugan... (more)

Author: Elizabeth Albrycht | Jul 15, 04 | Permalink | 0 comments
Category: @ Elizabeth Albrycht | Announcements | Topic 4 Crisis Management

 

What Could Your Company Do With A Blog?

PUBLIC RELATIONS AND BLOGGING: HOW SMART COMPANIES USE BLOGS FOR MARKETING SUCCESS The PR industry has taken a head-in-the-sand attitude about blogging. With everything we need to read already just to keep up, they say, how can we possibly add... (more)

Author: B.L. Ochman | Jul 15, 04 | Permalink | 1 comments
Category: @ B.L. Ochman | Topic 4 Crisis Management

 

Basic Principles for Crisis Communications

Whether the phones are ringing, camera trucks are showing up at a worksite, union leadership is speaking at a public hearing, or a regulator is issuing safety warnings about your product, it's pretty clear you've got a crisis. Instead of... (more)

Author: Colin McKay | Jul 15, 04 | Permalink | 0 comments
Category: @ Colin McKay | Topic 4 Crisis Management

 

7 Must-have Elements in Every Crisis Communications Kit

Chances are incredibly high that your company is going to experience a crisis of some kind in the next 5 years. It's how you handle that crisis with the media which will likely determine whether that crisis builds or seriously... (more)

Author: Don Crowther | Jul 15, 04 | Permalink | 0 comments
Category: @ Don Crowther | Topic 4 Crisis Management

 

Interview: Steve Outing on Blogging's Impact

To get an overview of blogging's impact on both traditional journalism and the practice of PR, I interviewed Steve Outing, a well-known expert in the field of online media and a noted digital journalist. Outing, who has been covering online... (more)

Author: B.L. Ochman | Jul 15, 04 | Permalink | 6 comments
Category: @ B.L. Ochman | Topic 4 Crisis Management

 

A Conversation with Dan Gillmor

Dan Gillmor is a nationally known technology columnist for the San Jose Mercury News, Silicon Valley's paper of record. His syndicated column runs in many other U.S. newspapers. Gillmor's daily weblog for SiliconValley.com, an online affiliate of the Mercury News,... (more)

Author: Steve Rubel | Jul 15, 04 | Permalink | 3 comments
Category: @ Steve Rubel | Topic 4 Crisis Management

 

Now Is Too Late

Gerald Baron is the owner of a public relations and marketing company in Bellingham, Washington. Gerald’s book "Now is too late," describes Mr. Baron’s work with a gas pipeline company in the Pacific Northwest. The company had a major disaster,... (more)

Author: John Cass | Jul 15, 04 | Permalink | 0 comments
Category: @ John Cass | Topic 4 Crisis Management

 

Blogging in a Crisis

The comments here are based on an major international crisis on which I worked recently. The crisis had a bit of everything in it -- Congressional hearings, sensational charges, innuendos, falsehoods, facts, activists, demonstrations, hate mail, poisonous phone calls and hundreds of stories. Read the rest below. (more)

Author: Jim Horton | Jul 15, 04 | Permalink | 7 comments
Category: @ Jim Horton | Topic 4 Crisis Management

 

July 14, 2004

Chat schedule for July 15

The following authors will be available for discussions on Thursday, July 15 (all hours EST): John Cass: 9 - 9.30 am, 12.30 - 1 pm, 4 - 4.30 pm, via AOL IM (JohnCassCatline) Kevin Dugan: 8 - 9 am, prblog[at]yahoo[dot]com... (more)

Author: Constantin Basturea | Jul 14, 04 | Permalink | 0 comments
Category: Announcements | Topic 4 Crisis Management

 

 

About
The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.
Links
The New PR Wiki
Recent Entries
The Martha Stewart Crisis
Day 4: Emergence of Ideas
What Could Your Company Do With A Blog?
Basic Principles for Crisis Communications
7 Must-have Elements in Every Crisis Communications Kit
Recent Comments
Kevin Dugan on The Martha Stewart Crisis
Jim Grisanzio on What Could Your Company Do With A Blog?
Meryl K. Evans on Interview: Steve Outing on Blogging's Impact
Hoi Poloi on A Conversation with Dan Gillmor
Perry de Havilland on Blogging in a Crisis