Global PR Blog Week 1.0

July 16, 2004

Day 5: Emergence of Ideas

On the last day of Global PR Blog Week, we tackled the topic of the State of the PR Profession. As one might expect, this generated an incredibly wide variety of posts, including interviews with luminaries like Seth Godin, Jack... (more)

The New PR - A Call to Action

The signs are here: Bill Gates pitches CEOs on bottom-up communication and empowerment, RSS, and "a thing called blogging," Business Week reports on the visible extinction of mass marketing, and the New York Times's editorialists tremble with anticipation at the... (more)

Author: Constantin Basturea | Jul 16, 04 | Permalink | 3 comments
Category: @ Constantin Basturea | Topic 5 State of PR Profession

The Battle Over PR

Public relations is at a crossroads. The industry has weathered the bad times - downturn in economy, dot-com bubble bursting, title inflation, junior staffing to save costs - and is now ready to enter into a new era, one where... (more)

Author: Jeremy Pepper | Jul 16, 04 | Permalink | 3 comments
Category: @ Jeremy Pepper | Topic 5 State of PR Profession

Dynamic Communications and the case for speeding adoption of technology in PR

Since the Internet is becoming the default news source for millions, that means we, as communicators, increasingly need the ability to easily create, manage, distribute, and measure our messages in order to contribute directly, without intermediaries, to building, influencing and... (more)

Author: Chris Bechtel | Jul 16, 04 | Permalink | 0 comments
Category: @ Chris Bechtel | Topic 5 State of PR Profession

On the use of puppets

It was encouraging to read about transparency, public relations ethics and the insidiousness of spin at various points of this PR Blog Week. On this forum as in others, public relations professionals are trying to get the industry moving toward... (more)

Author: Montag | Jul 16, 04 | Permalink | 1 comments
Category: @ Montag | Topic 5 State of PR Profession

PR: our role of facilitating the learning

Public Relations: Our role of facilitating the learning process inside the organizations When finding us with new forms to be and to make organizations, it is imperative for us, professional and directors of corporative communication, to facilitate and to lead... (more)

Author: Matias Fernandez | Jul 16, 04 | Permalink | 1 comments
Category: @ Matias Fernandez | Topic 5 State of PR Profession

RP: Su rol de Facilitar Aprendizajes

Relaciones Púlblicas: nuestro rol de facilitar procesos de aprendizaje en las organizaciones. Al encontrarnos con nuevas formas de ser y hacer organizaciones, es imperativo para nosotros, profesionales y directores de comunicación corporativa, facilitar y liderar procesos de aprendizaje para encontrar... (more)

Author: Matias Fernandez | Jul 16, 04 | Permalink | 0 comments
Category: @ Matias Fernandez | Topic 5 State of PR Profession

Tomorrow's PR Today

Where PR is Going and How to Make Sure You Get There First To predict the future of PR it's first important to assess the forces that are shaping the media today: 1. The Internet is becoming the default news... (more)

Author: Don Crowther | Jul 16, 04 | Permalink | 1 comments
Category: @ Don Crowther | Topic 5 State of PR Profession

The Seth Godin Interview

Global PR Blog Week Day 5: The Seth Godin Interview As PR Machine's producer, Robb Hecht, evangelizes the technological integration of blogs and RSS with brand advancement within the public relations practice, we were overjoyed during Global PR Blog Week... (more)

Author: Robb Hecht | Jul 16, 04 | Permalink | 4 comments
Category: @ Robb Hecht | Topic 5 State of PR Profession

The PR Lessons of A Clueless Blog Pitch

The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about. Those who are looking at blogs are also pitching them and, from what I've seen, their... (more)

Author: B.L. Ochman | Jul 16, 04 | Permalink | 4 comments
Category: @ B.L. Ochman | Topic 5 State of PR Profession

The State of PR - A Tale of Two Professions

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness . . . it was the spring of hope, it was the winter of despair .... (more)

Author: Tom Murphy | Jul 16, 04 | Permalink | 4 comments
Category: @ Tom Murphy | Topic 5 State of PR Profession

Global ethics?

In my piece, Are Ethics Good Business? I highlighted research that suggested PR practitioners saw themselves as more ethical than the clients or organisations that employed them Here's an update based on responses from Blog Week visitors:... (more)

Author: Philip Young | Jul 16, 04 | Permalink | 0 comments
Category: @ Philip Young | Topic 5 State of PR Profession

Royal Charter or spiv's charter?

As my main contribution to Global PR Blog Week 1.0, I have chosen to write about the state of PR professionalism in the UK. I'm hoping this experience will resonate with others around the world. Is public relations a profession?... (more)

Author: Richard Bailey | Jul 16, 04 | Permalink | 2 comments
Category: @ Richard Bailey | Topic 5 State of PR Profession

Chat schedule for July 16

Matias Fernandez will be available for chat from 5 pm to 7 pm EST via MSN Messenger (matiasdelmar[at]hotmail[dot]com). Jeremy Pepper will be available for chat from 6 pm to 8 pm (Eastern Daylight Time) via MSN Messenger (jspepper[at]hotmail[dot]com) and... (more)

Author: Constantin Basturea | Jul 16, 04 | Permalink | 0 comments
Category: Announcements | Topic 5 State of PR Profession

About: The Global PR Blog Week 1.0 is an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications. The event is scheduled for July 12 - 16, 2004.

Links: The New PR Wiki

Recent Entries: Day 5: Emergence of Ideas; The New PR - A Call to Action; The Battle Over PR; Dynamic Communications and the case for speeding adoption of technology in PR; On the use of puppets

Recent Comments: Dan Forbush on The New PR - A Call to Action; George Mc Quade on The Battle Over PR; Trevor Cook on On the use of puppets; MARIO on PR: our role of facilitating the learning; Tara Hall - Weber Shandwick - Web Relations on Tomorrow's PR Today; David St Lawrence on The Seth Godin Interview; B.L. Ochman on The PR Lessons of A Clueless Blog Pitch; Tom Murphy on The State of PR - A Tale of Two Professions; Neville Hobson, ABC on Royal Charter or spiv's charter?