Blogging is shaping up to be one of the most important developments in media and PR for a very long-time.
For millions of people around the world, blogging is their first opportunity to report and comment on matters of importance to them without having to go through the intermediation of journalists, editors and other gatekeepers.
Blogging will never replace mainstream media, but it will challenge their powerful position as the (often exclusive) conduit for public discourse in modern democratic societies.
For PR professionals, it is creating many challenges and opportunities - we probably don't know most of them yet. Through corporate blogging, still very much in its infancy, our clients will have many more opportunities to engage with their stakeholders and they will feel much less beholden to the interpretative whims of media gatekeepers. The flow of information will increase to an extent we could barely imagine possible just a few years ago.
These, and many other issues, will be discussed during Global PR Blog Week 1.0.
When I first proposed this idea to a few dozen fellow PR bloggers a few months ago I was amazed by the positive response, since then I have been even more impressed by the willingness of so many to get involved and help set all this up and publicise it across the blogosphere and beyond.
In particular, I would like to thank Constantin Basturea for his relentless dedication. Like so many other bloggers, I know nothing about software and Constantin's knowledge and persistence has been absolutely critical.
I hope, I think we all hope, that this event will raise the profile of PR blogging and encourage many more practitioners to get involved. We also hope that the posts and comments on this site will form a significant contribution to the debates around blogging and PR and many other current issues facing the PR profession. We also hope that it will form a great resource for anyone interested in these matters.
An online event like this should I think be an example of the power of blogging - that people can participate in these discussions without incurring the costs of travelling (and exorbitant attendance fees) and to be able to do so in a format that is much more consistent with our busy lives. Though of course I hope to meet at least a few of you in my travels over the next few years! And Australia is a very attractive destination.
Thank you again to everyone who has helped get the event this far, and let's have some fun.
Author: Trevor Cook | Jun 28, 04 | Permalink
| 3 comments
Category: @ Trevor Cook | Orientation
Here is a comment I posted on misbehaving.net (http://www.misbehaving.net/2004/06/where_are_the_w.html)
I think its worth putting it here to just emphasise the point that this event is open to everyone - it is not invitation-only.
"Hi liz. As Elizabeth Albrycht has explained above, PR Blog Week is very specifically not invitation only. Designed to be that way. The sad fact is that there seem to be very few PR bloggers compared to the size of the profession globally. And even fewer women PR bloggers compared to the industry. This lack of PR bloggers is one of the reasons I thought it would be a good idea to hold an online event. I particularly wanted it to be 'open' because I have long been critical of the 'invitation-only' traditional conferences. When I decided to promote this idea, I emailed every PR blogger I could find, just to get the ball rolling. So if anyone is responsible for the 'invitations' its me. My email list reflected the online reality in PR, I'm afraid. Some people who weren't on my initial list have stuck up their hand, but not many I have to say.
I think this idea of an 'open-source' conference is still quite novel and I've had a number of peop
le seek my permission to participate - no matter that we keep saying they don't have to. Yet one reason for putting the program on a wiki was to get around this 'invitation-permission' constraint. I believe blogging is ideal for this 'democratic' approach. If one of the presenters is boring you don't even have to sit through it. So I expect that the whole thing will end up being a lot more 'customer-driven' than the usual conferences. This flexibility means we don't have to select speakers at all - let anyone who wants to have a go, do it.
In fact, we would love to see more participants, people don't even have to be strictly-speaking PR practioners or teachers. If anyone looks at the program on the conference site or the wiki and thinks they have stuff they want to say on these topics, they can just add their name to the list. Its that easy.
In fact, it would be great to have someone volunteer to contribute on women in PR or even women in PR conferences.
Thanks for your interest in our venture - I hope you and your friends and readers will participate from 12-16 July (sorry couldn't resist a plug) at http://www.globalprblogweek.com"
Posted by: Trevor Cook at July 1, 2004 07:46 PM
Trevor -
I'm glad to see such an undertaking. It is surprising - and at the same time not so surprising - that so few PR practitioners use Blogging as a communications vehicle for distributing news and promoting their companies and clients. It's not only concerning that there a just a few women involved in this event but that there are so few PR practitioners in general. Those of us that create, distribute and promote news for corporations and individual clients know that timely, relevant, and up to date information is a critical ingredient in building credibility. And that credibility build lasting relationships with the media and our key audiences. Blogs and other easy to use web publishing tools are revolutionary in their ability to accomplish these objectives. Cheers to all the participants and their continued evangelism.
Posted by: Chris Bechtel at July 9, 2004 02:44 AM
Hi Trevor,
I have set up a custom news syndication service for the event to make it really easy for people to syndicate the event news feed:
http://www.feedrollpro.com/syndicate.php?id=79
Hope this helps.
Rgds
Charles
Posted by: Charles at July 9, 2004 07:31 PM
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