Archives

September 19, 2005: Types of corporate weblogs

Building blogging communities

• Elizabeth Albrycht - Blogs: Foundational tools for community network building
• Niall Cook - Blogging for our brand: Building a business blogging community for Hill & Knowlton
• Invited Paper | Nancy White & Lee LeFever - Surprising partners: Adding blogs to an existing non-profit community

Business blogs around the world

• Italo Vignoli - Growing a PR blog in a different language

CEO blogs

• Jeneane Sessum - Adding your voice to the conversation — Why CEOs should blog
• Dave Taylor - Why CEOs shouldn’t blog

External corporate blogs

• John Cass - Interacting with customers through corporate blogging
• Robb Hecht - The Freakonomics Blog-PR Machine interview
• Ryan May - Small company? Better blog!

Fake blogs

• Dave Taylor - Fake blogs: New marketing channel or really bad idea?

Internal blogs

• Matias Fernandez Dutto - How to design powerful conversations that open possibilities for action and colaboration with blogs

Product blogs

• Jeff Hardison - Opening a product’s hood through blogs - Podcast interview with Jud Branam, Hass MS&L, PR counselor behind GM’s FastLane product blog

September 20: Tools & Practices

Podcasting

• Chris Bechtel - Podcast round up; a discussion of businesses using podcasts to communicate with their constituents
• Neville Hobson - Podcasting: The informal voice of internal communication
• Shel Holtz - Rationalizing business podcasting
• Eric Schwartzman - Beyond the press release; building thought leadership through original programming podcasts

Online Newsrooms, ROI, RSS, SEO

• Dee Rambeau & Chris Bechtel - Best practices in online Media Relations: Utilizing internet newsrooms and RSS to deliver on strategic communications objectives
• Todd Defren - PR as profit center: Truth or fiction?
• Wayne Hurlbert - Blog SEO: Beyond counting links

Wikis

• Dan Forbush - When creating a wiki, know your purpose
• Mike Manuel - Putting wikis to work for your PR program
• Giovanni Rodriguez - Groupbytes: digital/social rules for the post-Google economy

Blog monitoring

• Bob Wyman - The power of prospective search
• Bob Wyman - Blogs & prospective search technology for corporate reputation management

September 21, 2005

Tools & Trends

• Sally Falkow - RSS, online PR and brand perception
• Jon Froda & Jesper Bindslev - Goodbye Bounded Entity! How Employee Blogging Transcends and Alters Organisational Boundaries
• Shel Holtz - Blogs and press releases
• Tom Murphy - Pragmatic Public Relations
• Lindsay Olson - Blogging and recruiting: How one recruiter is looking at blogging and PR bloggers for job placement
• Jeremy Pepper - PR, blogging, and the New PR Meme
• Michael Terpin - Live 8 Case Study: How to leverage traditional media and viral messaging to create a blogosphere phenomenon

Customer Generated Marketing

• Joël Céré - Consumer Generated: from Mayhem to Marketing. Why WOM is back on marketers’ agenda and how to make it work for their brands.

Transparency & Ethics

• Elizabeth Albrycht - Is transparency the key to improving PR’s reputation?
• Philip Young - Why ethical PR bloggers can’t tell the truth

September 22, 2005

Education for the New PR

• Thomas Pleil - Weblogs in PR education: a German case study
• Matthew Podboy & Timothy Johnson - Tips for integrating an online component into your PR/communication program
• Robert French, Auburn University - (Podcast) Group Interviews with PR Educators: Andrew Corcoran (University of Lincoln, UK), Richard Bailey (Leeds Metropolitan University, UK), Phillip Young (Sunderland University, UK), Thomas Pleil (Darmstadt University of Applied Sciences, Germany)

Government & citizens

• Jorge Camara - Will blogs bring citizens closer to the European Union?

Mainstream media and citizen journalism

• Alice Marshall - Interview with Ann McDaniel, Vice President, Washington Post Company
• Alice Marshall - Interview with Rüdiger Lentz, Washington Bureau Chief for Deutsche Welle, and Holger Hank, DW-World Editorial Director
• Octavio Rojas - Mainstream media and citizen journalism: The situation in Spain | Medios de comunicación y periodismo participativo: La situación en España

Consulting - PR Agencies & New Media

• Niall Cook - Practising what you preach: does it really matter?
• Mark Rose - Blogs and public relations firms – challenges, resistance, opportunities. Richard Edelman (CEO, Edelman Worldwide), Jim Horton (Robert Marston Associates), and Rob Key (Converseon) participate in a round robin Q&A

September 23: Challenges of corporate blogging

Education for the New PR

• Robert French, Auburn University - Group Interviews with PR Educators - part 2: Podcast with Andrew Corcoran, Lincoln University (UK) and Thomas Pleil, Darmstadt University (Germany) | See also Part 1

Challenges of institutional blogs

• Trevor Jonas - Blog Policy: Perils, Pitfalls and Issues to Consider When Starting A Corporate Blog
• Colin McKay - The complexities of government blogging in a dynamic policy environment

The practice of PR Blogging

• Peter Himler - Why I Take the Time to Blog
• Peter Shankman - PR Bloggers… Are we all just full of shit?

Non-profit - blogging for non-profit orgs

• Robert French - Easter Seals & Camping case study - Implementing blogs to engage donors, parents and consumers (campers)
• Josh Hallett - Blogs for Events. Blogs offer a cost-effective solution for non-profits to promote, cover, discuss and wrap-up events.

Blog relations - pitching bloggers; engaging bloggers; blogging in a crisis

• Tim Fischer - Managing Blog Relations: Strategic Steps for PR with Weblogs
• Alice Marshall - Developer and software process blogs: How blogging is shaping the technology debate
• Michael Terpin - Crisis blogging: Risks, rewards and the rapidly changing world of best practices

Consumer generated marketing

• Kevin Dugan - Consumer-Generated Marketing: The Customer is Always Right and in Control (external link)

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